Have you got the right food to fuel your business?

In line with the rapid changes in consumer behavior and trends across multiple categories, food is no exception. The impact of changes in personal finance, work styles, home life, health perspectives, ethical outlook, and environmental concerns, are driving significant shifts in the role of food in society, purchase behavior and consumption habits.

If you are in the hospitality, FMCG, and health nutrition sectors, you will be acutely aware of these significant shifts in behavior, and likely to be shaping or reacting to these trends.

But what about every other industry?

As the French politician and gastronome Brillat-Savarin stated "Tell me what you eat, and I will tell you what you are"

What does this latest data about food trends and habits mean as an indicator of consumer behavior impacting on your consumer product or service?