Secrets To A Successful Digital Profile

Have You Googled Yourself?

It is now more important than ever to ensure your online profile, your digital self, is representing you at your best. Your online profile is more than just social media, it is how you are being perceived by the public and those researching you for the next sale/lead.

How are you being represented right now? If you Google yourself, what comes up? Good reviews, bad reviews, or worse, no reviews? How are you managing your online self, or, are you not managing how you are being perceived?

These are all questions that in 2020, you MUST carefully consider. The real estate industry has been disrupted. COVID-19 has changed how the world operates, specifically, real estate, shifting to a more digital orientated process as many people now work from home and many not being able to get to inspections or attend Auctions that they need to.

Buying, selling, and leasing remain essential services, and the public needs to continue to find real estate agents and property professionals. Digital has become the new normal when finding a trusted agent or agency. Buyers & sellers are Googling suburbs, regions, real estate agents, and assessing them on what they find.

The Internet is your new shopfront. No exception. If you do not have a professionally managed online profile, you are being looked over. It is as simple as that.

Here are my top tips for owning your online profile:

1. Get help. If you are doing it by yourself, you are wasting your time when you should be concentrating on selling. Get a professional service to help you.
2. Listen to advice. If you employ a professional that knows what they are doing, listen to them very carefully. They have the data, they know what is needed to be done.
3. Videos. Get in front of the camera. This is the best way for you to present your natural self, but do it properly. Lighting, sound and subject matter. Script what you are going to say, stick to the lines, and make sure you have good lighting and sound.
4. Post-Production. Get your videos post-produced. Add the necessary onscreen designs to accompany your video. Edit minor issues and package up as a short sharp reel.
5. Thought-Leader articles. Regular written insightful articles are a great way to boost your profile and secure your place as the thought-leader in your area or specialty. Get them professionally written for you. It is not cheating, it is maximizing the use of your time.
6. Social Media. Do NOT spam people. One or two cleverly written and sourced posts are all that is needed. Do NOT pay to boost your post unless absolutely needed. Consumers hate receiving sponsored posts that are not what they want to see. It will only hurt your personal brand.
7. Content Marketing Platforms. Re-share and re-post your content on platforms like Medium. They are a great way to keep your relevance in Google and Bing. Search Engines love relevance as it means they can serve material of interest to the user.
8. TV appearances. Not only does appearing on TV add relevance to you and your brand, but it also vouches for you as the Thought-Leader. This type of material is easily found when Buyers/Sellers are searching for you online. You can also use this material in your listing presentations, they are the best listing tool you can invest in.

At the end of the day, make sure you get help. Professionals in this space know exactly what to do and how to help you. A small investment in your digital self will return substantial investment in your sales.

Contact Property TV about SOCCIO, the best most cost-effective, personalized, online profile management service from $150 /m.