HAVE YOU GOOGLED YOURSELF?

If you haven't. You should.

Why?

Because your clients will be doing it.

They'll look at your website, your socials and maybe even companies house.

What are they looking for?

Reassurance.

Proof.

They don't want to risk losing time or money if they decide to work with you or your company, so a bit of due diligence and social proof goes a long way.

So, if you haven't adopted your client's perspective and Googled yourself or your company then now is the time to do it...

Take action

1 - Open up a new browser (incognito mode (or equivalent) if possible so previous searches won't affect results)

2 - Enter your name or business name (not my name ;-P) and hit enter.

3 - Look at the results and the image results:

I rank well (which is handy as this article would be less compelling if I didn't...) and I also found out that Iggy Pop's real name is James Newell Osterberg which will come in handy for trivia nights I'm sure!

Anyway back to you...

Do you appear at all? Which pages show up?

Are the results what you want?

Whatever comes up is what your potential clients will see, so it makes sense that we put our best foot forward and have them find the best we have to offer.

After all... everything is a landing page

If the results weren't what you wanted or expected then it's time to do something about it - as THIS is what your clients will see for you and your business.

Now, I'm no SEO expert...

But to optimise for uncontested terms like your company name / product name / your name should be simple enough - you can watch SEO videos on Youtube to learn more or better yet speak to a professional.

It's worth putting in a little effort to get this right and consider this article your nudge to do it :-)

Whatever you do, remember that people will Google you, check you out and do their homework. It's up to you to make sure that they find the best of you - not just Iggy Pop :-)clear