Have You Explored Bing Ads For PPC Recently? Exploring Their Deal With Verizon Media and LinkedIn Targeting.
Aaron Levenstadt
2x Agency Founder --> 2x Exited; Investor; Supporting Digital Agencies & Entrepreneurs By Activating Scale Community & Advisory Boards
If you are not currently running campaigns through Bing Ads, now is the time to start.
A recent deal between Microsoft and Verizon Media (previously Oath Inc.) provides Bing Ads with exclusive access to ad inventory on all Verizon Media properties, including Yahoo! and AOL. This is expected to increase clicks on Bing Ads campaigns by 10 – 15% within the United States alone.
The new deal between Microsoft and Verizon media was announced this past January to wide acclaim. Changes to the reach of the Bing Ads platform will be fully completed by the end of March 2019.
Separately, Microsoft announced late last year that the Bing Ads Network is now armed with powerful new targeting options related to LinkedIn user profiles (currently in the US only).
The combination of these new developments presents exciting opportunities when running ads via the Bing Network.
Read this full blog on Pedestal's website to learn more about these developments and how to take advantage of them.