Have you ever wondered, how can advertising help a business? In short, it helps your business grow.

Benefits of small business advertising include attracting new customers and helping?you sell more products and services to existing customers. It can increase profitability, too, by helping increase order size. Advertising helps change outdated or negative perceptions of your business, if needed.?Advertising can also increase visibility within your industry, helping you attract partners that can expand your business.

Indirectly, advertising helps you grow word of mouth referrals. The more new customers you gain through advertising, the more word of mouth those customers in turn will share with others.

To sum it up, when trying to answer the question “how can advertising help a business?” you can see how it brings in more top line revenue, and drops more to the bottom line.

Increase Foot Traffic

For brick and mortar businesses, advertising in newspapers,?magazines, television and radio can get more customers in the door.

Generate Leads

For B2B businesses, advertising can fill your sales funnel and help you get more leads for your sales force to follow up on.

Introduce New Products

For software or consumer manufacturing businesses, advertising can help launch products with a splash.

Highlight Product Enhancements

If your business has an existing product or service, advertising can make the public aware of improvements.?Letting the public know about your innovation can boost sales.

Get Traffic to a Web Page

For online businesses, advertising can attract people to a landing page where you can convert the visitor into a customer.

Improve Brand Awareness

Advertising keeps your business top of mind so consumers think of it when they require a service. This is especially good for service businesses such as HVAC or pest control. But almost any kind of business can benefit.

Increase Order Value

Advertise special bundles and order size incentives to increase your customers’ average order value.?Example: offer “threshold based” coupons, such as 10 percent off every order over $150.

Boost your Content Marketing Impact

Content marketing is a powerful marketing technique. But advertising can give it even more impact.?Share your content on social media, and then boost the social media update. It will get your content seen more widely and you will get more click throughs and engagement on your content — which in turn can help improve your search engine position.?Or opt for sponsored content on a popular site, so your content is seen more widely.

Expand the Power of Word of Mouth

Advertising can help jumpstart and amplify word of mouth.?About 85 percent of small businesses report they get most of their customers through word of mouth, according to a study by Small Business Trends.

But what if you could drive the word of mouth sharing by your customers even higher??The more new customers you get through advertising, the more happy customers you will have to share word of mouth praise about your business.

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