Have you ever picked your own?
Stuart Warwick
Helping ambitious MSP's scale to ￡1million or, if already there, accelerate to ￡5million building a business that works for you rather than you for it giving you more time, money and freedom.
Have you ever picked your own?
It’s a funny concept, to be honest.?
Instead of going to the supermarket or grocer’s where everything is ready and easy for you to buy…?
You drive to a PYO (Pick Your Own) Farm, where the fruit and veg is grown and then pay through the nose to do the work of picking it yourself!
It’s an odd thing to do, but we actually enjoy the experience of being able to pick our own food. And of course, having a coffee and a piece of cake in the farm shop café afterwards!?
Earlier this month, I was choosing some summer berries at a PYO. I was checking out the fruit bushes and it got me thinking…
The low-hanging fruit always gets picked first. Leaving some of the more obvious berries to go bad.
We’re enticed by the lower-hanging fruit because it’s easy to reach and somehow looks more delicious than the fruit hanging right there in front of us.?
It’s the same with MSPs and potential clients.
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Some business owners get so focused on new leads and cold new clients that they overlook the fat, juicy, and easy-to-pick opportunities in their existing clients.
Are you directing all of your energy towards getting the extra tasty-looking fruit and missing the easy opportunities that are right in front of you?
If your inbox isn’t pinging with referral enquiries, it’s easy to fall into the trap of believing that you have no leads and you need to do something to get new business.
But…
If you spoke to your existing clients, often enough and in the right way, you would find a steady stream of new business to keep you busy!
Food for thought… or is that, fruit for thought?
PS. Whenever you’re ready, here’s five ways I can help you scale your IT/MSP to achieve ￡1million in revenue or, if you’re already there, to go faster to ￡5million:?