Have you ever considered Outsourcing?

Not in the sense of hiring an email marketing company or buying an ad, but with what you already have. Your Logo. There are very easy ways to outsource your marketing efforts, in an extremely effective method. Allocating your money towards cheaper and risk-free tactics can help grow and sell your bottles faster than a flash sale.

Tip Your Servers

Is your liquor being sold in local restaurants/bars? If so, you're already one step ahead, but why not take it a whole mile? If you look at a restaurant bar, chances are you see a big-name brand's logo on the bar mat, napkin holder, or glasses. Enhance the drinking experience by offering retailers an eccentric display gift, making your liquor stand out in a sea of bottles. It creates the effect of subconscious marketing, not just with the restaurant, but with customers.?Imagine patrons associating your brand with the first thing they see – your captivating barrel. This Tip jar barrel from Distillery Store is the perfect example. Not just a tip jar, but a work of art, enhancing the aesthetic of every event or drink. Additionally, it's eye level and patrons will be interacting with it constantly. It's not just about selling liquor; it's about selling an unforgettable experience.

Social Media: Make or Break

You need a social media presence. The success of your social media marketing depends on how it's run. One feeble mistake can ruin your account's reach for months. I personally run Thousand Oaks social media, unfortunately, when I obtained the original account, we had to create a brand-new one due to the damage done previous to my taking over. This doesn't mean hire ANY social media business to run your page, you must do your research. Find a smaller business that can directly focus and put forth effort to your posts/outreach, so you can benefit from the apps without only using ads to reach people. Surprisingly, the cost of a social media marketer is an affordable expense, leaving you with left over revenue to contribute to newer projects & ventures. If you see our page, you'll probably miss the intricate behind the scenes working that goes towards curating each post. In addition, we feature distilleries that use our products in a quid-pro-quo effort.

These few steps can heighten your business brand and voice towards those who are already in your demographic. Now that the holiday season has ended, keep your sales off the charts all year long with these quick tips to help you beat the competition.

Next week, we will discuss product placement and display efforts

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