Have you ever asked yourself why you have so many clothes?

With as much as 60% of the clothes in UK wardrobes unworn, it’s time to ask why?

As a professional Personal Stylist I love fashion.? Pretty obvious I know, but I am very conscious that we all need to give far more consideration to fashion waste than ever before.

There are environmental consequences associated with everything we buy and regarding fashion, the trends are worrying, as we are not only buying more than what we need.

Now, at this point I want to make it clear, I am not saying that you need to stop shopping for clothes.? Wearing something that fits and flatters your shape can be an enormous mood booster, bring you confidence and even change the way others perceive you.? However, before you make a purchase it’s worth asking yourself first why you are parting with your hard-earned cash?

Emotions play a huge part in our reason for buying clothes

“It doesn’t matter how much you paid for it or what brand, style or colour it is, if you don’t wear it, it’s a waste of money”

When I meet a new client and we go through their wardrobe, more often than not the clothes that they say they don’t wear are clothes that don’t flatter their body shape.? When I ask them why they bought the garment in the first place it’s usually because of one of these following reasons:

1. It was on discount or cheap
2. They liked/were impressed by the brand and the thought of wearing the label
3. They liked the colour or pattern
4. They liked the style
5. It has an emotional tie

Fair enough I hear you say, but with the exception of a garment having an emotional tie, unless it looks good on you, it doesn’t matter how much you paid for it or what brand, style or colour it is, if you don’t wear it, it’s a waste of money.

“If you don’t feel great wearing it, don’t buy it.”

If you understand what styles and what colours suit you so when you next shop for clothes you will know what to avoid and so you will only buy clothes that flatter you.? As a Personal Stylist, I can guarantee that by understanding this you will change the way you shop forever, save yourself a fortune on clothes (i.e. the ones that you never wear), and increase your confidence no end AND BY DEFAULT, doing a huge service for our planet.

Just as much as buying clothes that flatter our shape will boost our mood, buying clothes only not to wear them, can have a negative effect on our emotions too.? The feeling of money wasted and the guilt that goes with it, or that the garment highlights body imperfections, or simply that we just don’t feel good wearing it, can make us feel low.

Unfortunately, this cycle doesn’t stop until you learn about what suits you and what to avoid.

That’s why as much as 60% of the clothes in your wardrobe aren’t worn, as we keep buying more and more clothes hoping to find something we love along the way.

Now, I’m an advocate for second hand, hiring for occasion wear and recommend giving clothes you no longer wear to your local charity shop.? This certainly helps.

However, the BEST thing you can do is make sure you only buy clothes you look great wearing in the first place.? That’s because if you do, you’ll wear them longer and you’ll see you need less because of this.

As much as 60% less!

Making personal styling affordable to all

I knew that if I could help more women by creating an affordable online styling service which finds clothes you can buy, based upon your unique body shape where you KNOW what you buy will always look great on you, then it would reduce all those purchases you later regret, boost your confidence – all at the same time.

Remember, if you don’t look and feel great wearing an item of clothing, don’t buy it.

It’s pretty good for your bank balance too.