Have You Embraced the Power of Multimodal Content?
The shift to video is on, with even LinkedIn now beta testing a video lab and adding a TikTok-style, endless scroll feed.?
People who capitalize on video now and find the right AI and workflows to make video production easier will come out on top, says Lindsay McGuire , associate director of content and campaigns at The shift to video is on, with even LinkedIn now beta testing a video lab and adding a TikTok-style, endless scroll feed.?
People who capitalize on video now and find the right AI and workflows to make video production easier will come out on top, says Lindsay McGuire, associate director of content and campaigns at Goldcast. “At some point in time, content marketing became strictly blog posts. I think we’re finally at the next shift of content where we’re beginning to think video-first instead.”?
Lindsay’s approach to creating content that can reach those who prefer video or text or audio is to opt for multimodal content — i.e., content that includes all three! “Then you don’t have to pick and choose which audience to address,” Lindsay states. “You can use all the assets together, and people can plug and play. You’re still getting your message across, but you’re able to present it in a way that people prefer to consume.”?
One place to find goldmines of video content? Webinars, conferences, and summits! Use that to fuel your content strategy and repurpose those videos into social media campaigns, blog posts, long-form content, and other assets. For example, after Goldcast’s AI Summit, they turned the five-session summit into an ebook that included video snippets, quotes, and imagery.?
Check out the article and watch the highlights of Nikki M. Carter ??'s conversation with Lindsay.? Goldcast . “At some point in time, content marketing became strictly blog posts. I think we’re finally at the next shift of content where we’re beginning to think video-first instead.”?
Lindsay’s approach to creating content that can reach those who prefer video or text or audio is to opt for multimodal content — i.e., content that includes all three! “Then you don’t have to pick and choose which audience to address,” Lindsay states. “You can use all the assets together, and people can plug and play. You’re still getting your message across, but you’re able to present it in a way that people prefer to consume.”?
One place to find goldmines of video content? Webinars, conferences, and summits! Use that to fuel your content strategy and repurpose those videos into social media campaigns, blog posts, long-form content, and other assets. For example, after Goldcast’s AI Summit, they turned the five-session summit into an ebook that included video snippets, quotes, and imagery.?
Check out the article and watch the highlights of Nikki Carter-Ferry ?? 's conversation with Lindsay.?
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