Have you been dead by analysis?
Anders Liu-Lindberg
Leading advisor to senior Finance and FP&A leaders on creating impact through business partnering | Interim | VP Finance | Business Finance
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Death by analysis - sounds dramatic, doesn't it? Well, it's not *quite* a matter of mortal threat, but it is something that most Finance and Data & Analytics professionals will have had the misfortune of experiencing.
It's not going to analyze itself
Here is the standard workflow for many (I hesitate to say "most") finance professionals dipping their toe into the analysis.
First, they take a look at their enterprise resource planning (ERP) platform (or platforms) and identify information that might be relevant to the question or task at hand. That data gets extracted in whatever format is available, and then imported to Excel where a pivot table is produced.
Then, the finance professional starts looking for...what, exactly? Trends, patterns, and occurrences that look like they might be statistically notable. All too often this work is essentially unstructured. The professionals in question don't really know what it is that they're hoping to see, let alone what they might do with the information they glean. It's not just like looking for a needle in a haystack - it's like looking for a needle in a haystack without ever having seen a needle before.
If you die in analysis, do you die in real life?
This Sisyphean way of working might be referred to as "death by analysis". I think it's one of the primary reasons for the stress and burnout we see in so many Finance Functions. It's putting the brakes on innovation - and, crucially, it's preventing us from creating value through insight.
So here's a better way of working.
First, begin with a clear objective. What's the problem that you are trying to solve, or the question you are trying to answer? What's the process you are attempting to streamline, or the strategic issue you are trying to navigate?
The only way to answer this crucial first question is by consulting with other stakeholders across the business. The modern Finance Function is cross-functional and based on inter-disciplinary cooperation. This means getting your hands dirty across the business, understanding what it is that other parts of the organization need, and how you can support them.
Having identified and understood the challenge, sketch out the form that a valuable insight might take. Then, using the information and expertise you've gathered from across the organization, it's time to form a hypothesis. What do you think is happening? What do you think might present itself if the relevant data were explored? How do you think the business problem can be best solved?
Hypothesis, analysis, insight
Next, analyze the data to test your hypothesis. This is where your Data & Analytics skills come in - or, crucially, where you might seek support from other teams or individuals with the relevant skills. As the Finance Function matures and changes, the overlap with D&A is growing. While these are two distinct skill sets, the intersection between the two is where we're going to solve the problems of today and tomorrow.
Once you've tested your hypothesis, it's time to present the insight you've generated. The manner of that presentation is crucial if you want to create better outcomes - and that will be the topic of the next article in this series.
Being more mindful and purposeful about the way you analyze and interpret data is the number one thing you can do for your career right now. It's the key to generating insight - and that is the way we unlock the value of the Finance Function. Get started today, and make sure you subscribe to receive the next articles in this series.
This was the fifth article in my latest series about the "Data to impact journey" You can read previous article(s) in the series below.
While you await future articles why not read my previous series on Data & Analytics below?
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Anders Liu-Lindberg ?is the co-founder and a partner at the?Business Partnering Institute ?and the owner of the largest?group dedicated to Finance Business Partnering ?on LinkedIn with more than 10,000 members. I have ten years of experience as a business partner at the global transport and logistics company?Maersk . I am the co-author of the book “Create Value as a Finance Business Partner ” and a?long-time Finance Blogger ?on LinkedIn with 115,000+ followers and 200,000+ subscribers to my blog. I am also an advisory board member at?Born Capital ?where I help identify and grow the next big thing in?#CFOTech . Finally, I'm a member of the board of directors at?PACE - Profitability Analytics Center of Excellence ?where I support the development of new analytics frameworks that can improve profitability in companies around the world.
Senior Manager at Bayat Rayan
2 年A clever title: analysis paralysis. It tells all.
Advance Your Finance/Data Career ?? with English Communication Skills ?? | Specialist English Communication Skills Coach
2 年It is very easy to reach a "needle in the haystack" point with analysis. This is why your "hypothesis, analysis, insight" approach is often more effective, Anders. When we have a specific pattern or relationship that we're looking for, most of the data becomes immediately irrelevant, which means it's more like "finding a needle in a box of cornflakes" — much more manageable!
Finance Management Consulting | CFO Services | Finance Business Partnering | Interim Finance Support | FP&A | Finance Learning & Development
2 年When trying to come up with relevant insights, there are two approaches: 1. Start with the data (bottom-up) This is where you explore data in the hope of finding something relevant or interesting. This approach comes at a significant risk of ending up in analysis paralysis. 2. Start with the audience (top-down) This is where you identify the challenges of your stakeholders first, and then use analysis to come up with relevant recommendations. This approach is less like to lead to analysis paralysis, since you have a clear problem to solve. In my opinion, some finance professionals spend too much time on approach 1 and too little time on approach 2. ??
B2B Pricing Specialist | Translating Pricing into Profit for Manufacturers & Distributors | Achieve Double-Digit Profit Growth, Monetise Product Innovations & Drive Business Transformation
2 年This is so true Anders Liu-Lindberg.
Beyond grand theory, I help companies ensure their Supply Chain actually drives value! ????
2 年Love this... "It's not just like looking for a needle in a haystack - it's like looking for a needle in a haystack without ever having seen a needle before." ????