Have you already made plans for this year's Christmas presents?

A recent study claims that Google is complicated.

Despite increasing from 2020 on, store visits were fewer than they were before the outbreak. But the online market is the one that undoubtedly keeps consolidating. The internet gives you the chance to compare prices, products, and brands in order to buy the gift you want, and the actual purchase doesn't happen right away; it's a lot more deliberate.

The fact that Italians pay far greater attention to sustainability, though, is equally intriguing. People who shop over the holidays increasingly consider sustainability as one of the criteria that influence their decision to purchase a certain brand or product. In fact, more individuals than ever in 2021 searched on Google for "sustainable Christmas gifts."

However, throughout the years, gifts that support the preservation of bees or forests have become the most popular.

According to a survey of consumers, 78% of them would be willing to forego a well-known brand for one that places a higher priority on sustainability for their Christmas purchases.

People today anticipate that businesses will play a significant role in encouraging them to adopt more conscious habits. They are also curious about the steps businesses are taking to integrate sustainable practices into their operations.

In summary, consumer behavior is changing. Some people prefer to buy gifts online, while others prefer to do so in person. Others prefer to choose brands that are conscious of sustainability, while others do not.

What kind of gifts, and where will you get them, are you planning to give them this year?

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About me: I talk about trends?and facts about digital marketing from all over the globe.

Digital marketing has been gaining momentum in recent years as more and more businesses implement it to promote their services and products. This trend is only gaining traction as the world continues to become increasingly digitalized. With that said, there are some facts about digital marketing that can’t be overlooked. For one, it’s estimated that by 2021, global spending on digital marketing will reach over $390 billion. This indicates just how many businesses are investing in this form of advertising. Additionally, more than half of consumers now do research online before making a purchase decision, which speaks volumes about the importance of having an effective online presence.

Furthermore, traditional methods such as print and TV ads are slowly becoming obsolete due to changes in consumer behavior and technological advancements. Businesses must now keep up with these developments if they have any hope of reaching their target audience effectively.

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