Have trends lost their meaning?
1/5 Trends have lost all meaning?
Trends once signified a significant consumer change, whether that be behaviour, thought, value, or attitude. But now, thanks to the rapidly changing nature of culture and consumer desires as a result of social media, trends have become somewhat nonsensical. As a result of this, many brands have begun to cling to what’s trending on social media, rather than following genuine consumer trends. (Via Contagious)
2/5 The real cost of TikTok (time)
Brits have been warned to keep an eye on the amount of time and mobile data they’re spending on TikTok. With reports revealing Brits spend on average 27 hours and 18 minutes per month on TikTok, users in the UK could be draining up to 22.9 GB of data per month just by using the app. As a result of this, online searches for the cheapest mobile data packages have skyrocketed. (Via Digital Information World)
3/5 Redditors take to Reddit before downloading a new app
New insight from Reddit has revealed that Redditors trust the opinions of other users strongly. The platform is regularly used as a valuable resource for information on apps. The new data offers insight for brands and marketers on how Redditors use the platform for product research, and the value gleaned from Reddit communities. (Via Social Media Today)
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4/5 Paid TikTok ads are 64% more effective than other digital media in EMEA
A study by Kantar revealed TikTok ads in EMEA are 64% more effective than other digital media formats when it comes to driving brand awareness and consideration among consumers. The study found that TikTok ads are most persuasive to younger audiences, and that ads are more likely to be remembered, with 62% of participants remembering a TikTok ad they had seen within the past month. (Via Colehouse Digital)
5/5 Asos launches first ever rental collection on Hirestreet
Asos has launched its?first ever rental edit?on marketplace platform Hirestreet. The collection spans over 180 different women’s occasionwear outfits and is available in various sizing options. The edit includes wedding guest, bridal and bridesmaid dresses from Asos’ in house brands – Asos Design, Asos Edition and Asos Luxe – which are also available in the curve, petite and tall ranges. (Via Retail Gazette)
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Lloyd Williams, Head of Strategy @?Socially Powerful.
If you're interested in how Socially Powerful can help your brand start powerful conversations, drive social engagement, or make sales do?get in touch.