Have a Purpose When Posting on LinkedIn

I find a lot of brokers and agencies are posting and sharing generic content without purpose. I'm sure you've seen the occasional coffee pic or generic pic next to a plant...

On LinkedIn, there needs to be a purpose to your posting and you need to start sharing relevant stories.?

Subject matter expertise is great and it works really well when you pair a story with it.

Just posting and not sharing the purpose gets people in the weeds, confuses everybody, and attracts... nobody.

When you can take a very boring topic and make it appealing through stories, that is gold. Don't stay super-technical, you will lose people. Tell the story behind it, share experiences and you will set yourself apart.

Show me your knowledge through the ability to tell stories and now you've got your client's attention.

If you would like to learn more about how to grow your business and brand, click here!