Have a Media Interview? You're Not the Only One You Should Prep
When you have a media interview, it’s not just about readying yourself for the spotlight; it's equally important to offer guidance to the journalist.??
Why is this guidance crucial?
Journalists often juggle numerous stories simultaneously, and the more context and clarity they have, the better they can understand and communicate your unique narrative. Offering a helping hand ensures a more accurate portrayal of your views and your company's message; it can also build a more productive relationship with the media.??
So how can you effectively steer this process???
?1?? Prime the Discussion: Offering potential topics for discussion before the interview can be beneficial. These can act as a starting point or a foundation to streamline the conversation.???
?2?? Supply Background Resources: Consider providing links to past stories you've been quoted in. This gives journalists a broader perspective on your company's narrative, past viewpoints, and how they can steer their conversation to create a unique and engaging piece.?
?3?? Leverage Additional Resources: If you have written books, articles, blogs, or have been part of thought leadership initiatives, share these resources. This shows the depth of your expertise and provides journalists with more context.
By sharing comprehensive resources and providing precise guidance, you're aiding the journalist while also ensuring a precise and impactful delivery of your message.??
This collaborative exchange benefits all parties involved, amplifying voices and strengthening narratives.