Have A Logical Reason To Visit
You should never just stop by to check in with them, or because you were in the neighborhood.
In the competitive landscape of business, every interaction holds significant value, and each decision must be grounded in logic and validity. This principle is particularly crucial when it comes to visiting a prospect or client. The days of casual or arbitrary client visits are long gone, replaced by a more strategic and purpose-driven approach. In today’s business conditions, having a logical and valid business reason to visit a prospect or client is not just a best practice; it is a fundamental condition for success.
A logical and valid business reason ensures that the visit is purposeful and aligned with the overall strategic objectives of your company. In a world where time is a precious commodity, any endeavor that demands the attention of key decision-makers must have a clear and compelling rationale. Whether it's to discuss a specific project, address a critical issue, or explore new opportunities, a well-defined business reason establishes the legitimacy of the visit and sets the stage for meaningful engagement. In our Restoration Marketing Class (RMS), we teach the Logical Business Reason (LBR) strategy because we’ve learned that just dropping by, being in the neighborhood, or wanting to drop off donuts is a wasted effort.
Also, having a valid business reason demonstrates respect for the client's time and resources. Clients are inundated with various demands on their schedules, and an unplanned or frivolous visit can be perceived as an imposition. By articulating a logical purpose for the visit, marketers convey a sense of professionalism and consideration, reinforcing the idea that their engagement is a valuable investment rather than an interruption.
Creating Ultra-High Marketing Performers
1 年You absolutely must bring #value to the visit every time.