Have an (Almost Real) Talk With Your Buyer Persona, Using IA

Did you ever imagine bringing Monica “The Entrepreneur” or Carl “The Veteran” to life, and interacting with them to see what they think of your brand or product? ChatGPT has made it possible, so follow these steps and get a new perspective on your projects.

1. Introduce your buyer persona

The success with ChatGPT depends heavily on the prompts you use and the level of detail and information you provide. Try something like the following example to start, using all the information you already defined from your research (age, profession, academic background, annual income, buying preferences, industry, etc).?

“Help me detail a buyer persona. Her name is Victoria, and she is a 30-year-old millennial mom of two toddlers. She has a small online business of vintage clothes, and her annual income is approximately 80k. She is always looking for a life-work balance, so she enjoys kid-friendly activities like cooking healthy but easy-to-make recipes.”

The result will be a breakdown list of the information you provided, with some complementary notes, like related personality traits, or preferred channels of communication. This setting will allow ChatGPT to fully take the personality of the buyer persona for the next step.

2. Start the conversation

Let the interaction begin! Ask ChatGPT to answer like the buyer persona you just defined and start asking more specific questions related to the brand or service you are working with: consumption habits, shopping preferences or even daily routines can be insightful points to start your interview.?

“Imagine you are Victoria and answer some questions. What is your morning routine?”

The more questions you ask, the more accurate answers you will receive as you delve into more specific inquiries about your product or brand, for example:?

“What would you think about a healthy recipe book made for kids between 3 and 6 years old that are learning to read?”

3. Use the insights in your favor

Gather the information you just received from the interview, and analyze the potential strengths and improvement points of your product or brand. With this new point of view, you can now align your marketing strategy and tactics with a more realistic scenario and have better criteria for determining where to focus your efforts to drive improved results?

This is just an example of how you can use AI tools in the marketing research field. The secret of success is combining a very solid pool of information, with a clear and well-defined objective. Keep in mind that ChatGPT has a knowledge cutoff in September of 2021, so the data you obtain by doing market analysis, benchmarking, focus groups, and other research methodologies are key. If you are looking for a service specialized in getting these insights and turning them into data-driven approaches for better marketing tactics, contact us here. We are always looking for new technologies to improve our processes, creating the dream team of the moment: cool and insightful humans in charge and AI as a five-star assistant.