Hate Your Company Website? You're Not Alone

When will folks stop blaming their websites for their lack of visibility?

Visibility doesn't come in the blink of an eye, but it takes work. Most businesses aren't even ready to go "viral" let alone drive traffic to their sites.

The funny thing is that the same amount of work some put into their social media campaigns, they would NEVER put into their websites - a platform they have more control over. From long social posts & hours on video, these never make it to the one platform you aren't beholden to "trends" and have a lot of control over.

"Websites take too much time to maintain." "I'm not a 'blogger' and don't want to manage a blog." "I don't know what to do with a website." I hear tons of 'reasons' why most business owners opt-out of creating their own sites or going all out with them.

Newsflash - everything you've refused to do for your own platform, you're doing for someone else's.

Check out some of the main reasons why most businesses blame their websites for their visibility failures & how you can avoid these mishaps.

8 Reasons Businesses Hate Their Websites

(1) Lack of Business Alignment: there needs to be an integration; you're unsure how to get it done;

(2) No Established Brand Rules: no identity & you feel all over the place without boundaries;

(3) Non-Existent Strategy: ignoring the strategy necessary for website creation;

(4) Treating Site Like A Last Resort: ignoring your site until you need something;

(5) Skipping Maintenance: updates are not just for the backend;

(6) Don't Know Your Site Stats: unrealistically expecting "Big Wins" without knowing your starting points;

(7) Assumptions on Search Engines: they don't randomly promote you - plan your SEO; and

(8) Relying on OPS: stop forcing Other People's Solutions on your success... they may not work when you skip strategies 1-7... ??

The Rundown

Treating your site like a miracle worker isn't realistic and will only end in tears...

Check out my Website Audit Bootcamp to get your strategy on track while building reality back into your site.