Hashtags. How to use them on Linkedin?

Let's talk about something that's been a game-changer in the digital marketing world. Yes, we're talking about hashtags. You've seen them everywhere, but do you know how to use them correctly, especially on LinkedIn?

Not Just a Trendy Symbol

First things first, let's understand that a hashtag isn't just a trendy symbol or a cool thing to add to your posts. It's a powerful tool that can make your content discoverable and increase your engagement rate. It's like a magnet that attracts people to your content. But the trick is to use them correctly.

The Power of a Single Hashtag

Imagine you're using LinkedIn to share content about your startup in Luxembourg. You decide to use the hashtag #Startups. Now, everyone who follows this hashtag or searches for it will be able to see your post, even if they're not connected with you. That's the power of a single hashtag. But the key is choosing the right one.

Hashtag Hunting - How to Find the Right Ones

Now, you might be wondering how to find the right hashtags. Here's a tip - check out what industry leaders are using. They've got a big following for a reason, right? They know what works. So, do a little hashtag hunting. Look at their posts, see what hashtags they're using, and make a note of them.

Another great way to find the right hashtags is to do a little research. Find out which hashtags are popular in your industry or business. For instance, if you're in the AI field, hashtags like #AI, #MachineLearning, #DataScience could be your best friends. They're specific, they're relevant, and they're widely used.

Mix and Match - The Right Way

Now that you've got a list of potential hashtags, don't just dump them all in your post. That's not how it works. The key is to mix and match. Use a combination of popular hashtags and niche ones. Popular hashtags will get you a wider reach, and niche ones will attract a more targeted audience.

For instance, if you're posting about sustainable practices in your business, you could use popular hashtags like #Sustainability and #ClimateChange, and combine them with niche ones like #EcoFriendly and #GreenBusiness. That way, you're reaching out to everyone interested in sustainability, and specifically targeting those who are into eco-friendly businesses.

Remember, Less is More

While hashtags are great, don't go overboard with them. Using too many hashtags can make your post look spammy and desperate. And trust me, that's not a good look. LinkedIn recommends using no more than three hashtags per post. So, choose wisely and make them count.

In my opinion, hashtags are like spices. They can enhance the flavor of your content and make it more appealing. But just like you wouldn't dump a whole jar of spice into your food, don't dump a bunch of hashtags into your post. A little goes a long way.

Ready to #Hashtag?

So there you have it. Hashtags aren't just trendy. They're a powerful tool that can boost your visibility and engagement on LinkedIn. But remember, using them correctly is the key. So, do your research, mix and match, and keep it simple.

If you need help figuring out the right hashtags for your business, or if you just want to chat about digital marketing and SEO in Luxembourg, feel free to reach out. I'm just a WhatsApp message or an email away.

Carlos Guadamuz

Marketing | SEO | Sales

LinkedIn: https://www.dhirubhai.net/in/seo-specialist-carlos/

WhatsApp: +31 638872924

Email: [email protected]