Hashtags are dead! Welcome Topics

What are Topics on Instagram?

Topics on Instagram are simply tags that you can add to your Reels to categorise your content. By including Topics, you can help provide context and give a clearer picture of what your Reel is about to both the Instagram algorithm and your audience.

How to add Topics to Reels

Why add Topics to Reels?

Adding Topics to your Reels is a must-do for boosting your visibility on Instagram.

Labeling your content with Topics gives you a clear signal to both the platform's algorithm and your audience about what you specialise in. This helps to ensure that your content reaches the right people who are interested in what you have to offer. By staying consistent with your content themes, you'll be organising your social media presence and keeping your brand on message.

What about hashtags? Didn't they do this?

Have you been pondering the fate of hashtags on social media? With Instagram's latest feature, Topics, the conversation around the usefulness of hashtags has been reignited.

Hashtags were originally created to categorise content, but over time, they gained a negative perception for being overused and lacking relevance. In fact, Instagram's head Adam Mosseri has stated that hashtags don't necessarily help increase the reach of your content.

However, Instagram Topics offer a more smarter way of connecting your content with new audiences within your niche. By narrowing in on categorising Reels, Instagram is making it easier for you to reach the right people with your content. So, while hashtags may not be as prominent as they once were, Topics are stepping in as a powerful tool for content discovery and growth.

So... what you waiting for! Start optimising your reels and adding topics :-)