#HASHTAG TRENDING - 6.20.24

Phew - we've almost survived Cannes content on LinkedIn. Huge congrats to all of the brands, agencies, and marketers who walked away with a new pet Lion! And best of luck to the teams who are working on their Cannes summaries of all of this year's awarded work.

For everyone else, welcome to #Hashtag Trending.

This past week, Surgeon General Dr. Vivek Murthy is urging Congress to add a surgeon general's warning that "social media is associated with significant mental health harms for adolescents" on all social media apps. So does that mean we can all petition for danger pay? ?? Be careful out there, SMMs!

When all of your celebrity crushes are on "hot rodent men":

When you're looking for someone to match your freak:

When your whole feed has turned lime green:

When your whole feed is asking you to watch their boss for a second:

When your DUI is going to ruin the world tour:

??? X (fka Twitter) has made likes private, so users will not longer be able to see who has liked a post and X now allows porn and other adult content.

?? BeReal has been acquired by a mobile gaming company.

?? TikTok launched an Instagram-like app called Whee that allows users to share photos with friends and a new Collabs feature.

?? Reddit has launched a brand affiliate tag for sponsored content.

?? YouTube now allows you to A/B test thumbnail options.

?? Feel like you're seeing the "Add Yours" sticker all over Instagram? You are. There's also a rumour they are coming to your DMs.

?? Meta's new AI is now summarizing the comment section of Facebook posts (unpopular opinion but I find this wildly helpful!).

?? Instagram users that try to "hack engagement" by asking people to "comment [insert keyword] and I'll send you ______" may start be punished by the algorithm. Thank dog because I refuse to comment for a link to see where you bought your pants.

?? Instagram is testing unskippable ads [spoiler: noone likes them].

?? LinkedIn have officially launched Premium Company Pages with a range of new options for pages to promote their business including custom CTA buttons, page visitor insights, and more.

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That's it for this week! Should we talk Cannes winners in the next edition? Or will we all be done with it by then?