This Hashtag Strategy helped me in getting more impressions on Instagram

Are you looking to scale up your Instagram impressions? If you are not then you should, because this will get you more engagement & eventually more followers.

And Hashtags are one of the ways to do that.

Yes! you read it right, 'One of the way'. Here is the disclaimer before you read further : If your content does not add value to the user, using the Hashtag Strategy is bound to fail.

Below are some proofs which will encourage you to read more.

These are the metrics of some recent posts I did for my company.

This post got a reach of 389 and a total impressions of 422 from which 42 was from home and 378 came from HASHTAGS

Can you believe it folks

Hashtags can make such big difference. Look into some more proofs below

Also do observe the % of reach who weren't following the company profile before

Like here 74% weren't following the profile before

Even I did not believe before that hashtags can make such big impact.

But when I tried and tested then BOOOM, I was like boooyyy this thing really works!!

3 Simple steps I followed to make this happen: Keep Reading

1) Do the research: Many people before posting on Instagram they research on google which hashtags to use for their post. How will that even work, if you are posting on instagram then you should do the the research on Instagram.

Go to Instagram.com > search for the Hashtags like shown in above image.

While instagram makes it super easy for you to research because it also suggests you relevant hashtags related to the hashtag which you searched for.

Just Note one thing : The hashtags which you choose to select for your post should be highly relevant to the content you are posting

2) Prepare an excel: This I will recommend because, ONE > it eases your work of going again to instagram and searching for hashtags & TWO > you can keep track of how hashtags are performing and compare them easily

3) The Formula: Below is the formula which I use to stream line & filter out the hashtags which are needed to be used for the post.

Low Quality > Hashtags which has more the 1million posts

Medium Quality > Hashtags which has 900k to 50k posts

High Quality > Hashtags which has less then 50k posts

IMPORTANT: Instagram allows you to put 30 hashtags, BUT don't forcefully stuff any 30 of them. It is ok to use 10 to 15 hashtags, thing which is important is all of them should be relevant. In case if you guessed that you have got the formula and from tomorrow your content will sky rocket, NOOOO.....!! You have to keep testing and experimenting what is working & not working for your industry or field.

Hope this article adds value to you, drop a comment below how it did.