Has Your Business Model Changed Too?

Recently, I read an article about Brookdale and how quickly their business model adjusted to the changes that we have all faced this year and their impact on senior living communities and I was impressed.

Their CEO took a proactive approach to the challenges of operating 700+ senior living communities in the midst of a serious health crisis. Virtual tours, hallway exercise programs, to-go and delivered meals, window visits, and of course, a lot of communications technology for staff and residents.

As a result, the company’s move-ins have continued to improve each month in the second quarter of 2020. Their success has come at a steep price. The changes have cost tens of millions of dollars with over half going to personal protective equipment. While Brookdale believes the federal government should provide additional support for private-pay senior living providers, they are not waiting on it. They continue to look for innovative ways to maintain and increase occupancy rates in today’s new normal.

We understand every community is not in the position to incorporate all of these changes and many continue to face tough dilemmas in the care of its residents. Over the past 11 years, I have witnessed servant leaders in senior living organizations practice the delicate balance of providing heart-led care and making practical business decisions.

I do not envy your position.

I admire it.

Providing families a place where their loved ones are cared for, when families are unable to do so themselves, may be needed now more than ever before.

As your business model adjusts to today’s circumstances, please let us know if there’s anything we can do to help.