Has LinkedIn Become Facebook?
Janet Granger
Fractional CMO - Management, training, coaching - "generational translation" for the workplace - Vistage Speaker
I read a post on Father’s Day from someone I follow and admire, who shared a post about her father with the headline, “Since LinkedIn is Facebook now.”
And it struck me that, in a way, she’s right.
Here’s my question: is that a bad thing?
We got to this point because people have been sharing their personal stories and journeys, and these messages have resonated profoundly with others. What are the posts that typically get the most likes and shares?
·???????? Personal career tales that others can relate to
·???????? Non-work stories with meaning
·???????? Inspirational stories
·???????? Videos that are interesting or funny?
While Facebook was always about personal stories, thoughts, ideas, and beliefs, LinkedIn was always the more starched, professional channel.
领英推荐
Until people got personal.
These posts and videos mean something to us, the reader, because, in the end, we’re all human beings. Yes, we have our professional personas. Yes, we used to hide behind what was appropriate or what we thought people would accept. We were careful in our wording and our topical choices. (Some of us still are….)
And yet the posts on LinkedIn now range from professional to selling to personal. And I still wonder if that’s a bad thing.
Many of us work hard to be "the right person," at work. It feels important – and it's exhausting. Think about the person who’s pounding the keyboard looking for their next gig, or full-time position on LinkedIn. Their search and work is relentless. Of course they need a break.
And while I still feel that some posts are more appropriate elsewhere (Facebook, Instagram, or Reddit, for example), I also enjoy those personal or inspirational posts. I read them. I share them. They brighten my day and my feed.
So I guess I’ll answer my own question. Is it a bad thing that LinkedIn has become Facebook? Yes and no.
Yes, because I don’t want LinkedIn to slide down that slippery slope of arguments and bad behaviors that one finds on Facebook. Let’s hope it doesn’t.
And no, because I’m one of those people who reads, likes, and shares those posts! They add that humanity we all need to be reminded of in the workplace.??
What about you? Thoughts and comments? Do you believe that LinkedIn has become Facebook? And – is that a bad thing?
Marketing Technology Operation Specialist
8 个月Disagree. Facebook is much worse and I avoid it
Group Director, Sales (AdExchanger & AdMonsters)
8 个月As our business activities melt seamlessly into our personal lives, it’s inevitable that we’ll want to share what motivates us both inside and outside the office. Whereas I was once deadset against posting personal news on LinkedIn, I have completely changed my thinking on it. Work colleagues are friends and friends are personal. Post away….
No pix of dinner yet
SEO expert l E-commerce SEO l On-Page SEO I Shopify SEO l WordPress SEO l Youtube SEO l Content Marketing.
8 个月If it happens really in this time LinkedIn will lose its value and row traffic also. I find maximum user posting value but some people are posting their daily activities like Facebook and Instagram. They don't maintain professionalism and lost the point what exactly we need to post here and why are we using LinkedIn. But day by day this type of people on Linkedln are increasing.
Founder, President | Strategic Advisor | Digital Advertising Expert | Unleashing $Billions Digital Ad Spend | Trained Over 120,000 Professionals | Elevating Sales Performance
8 个月LinkedIn has to balance its evolution from a business networking platform to a social media platform. Networking is "social" so encompassing both professional and personal narratives reflects the dual nature of social media and business networking. So far I think LinkedIn has done well to harness the strengths of each aspect, creating a space where personal stories and professional achievements coexist and resonate with users. The mix of content fosters deeper connections and engagement. The users get to maintain professional personas, while showing our humanity. I hope the balance continues, and yes there will be those who try to dirty the bathwater and make LinkedIn suffer the ills of other social media platforms, but I hope it continues to be a valuable, multifaceted tool for both personal and professional insights and perspectives.