There Has Been An Incredible Football Fever in Germany!

Other nationalities, not just German ones, filled the cafés to watch the tournament matches.

The excitement was palpable on trains, graffiti, and match days, with fans wearing their team jerseys and flags fluttering from cars and homes. During the tournament, not only the German flag but also the flags of various other nationalities residing in Germany proudly waved.

Undoubtedly, this tournament means fantastic tourism revenue for Germany. The booming food and beverage sector, hotel incomes, and transportation earnings all contribute significantly.

Speaking of transportation earnings, Lufthansa, one of Germany's rooted airlines, has even prepared brochures for passengers coming to watch the matches. These brochures highlight various German characteristics, such as the importance of stopping at red lights, the prevalence of cash payments, and the love for barbecuing while watching the games. All this helped visitors learn about German culture even before they arrive.

Advertising income has been another important revenue stream in the UEFA League! During the UEFA Champions League matches, the advertising boards around the field display different advertisements simultaneously in different countries. For example, while watching the same match, viewers in Turkey see a Trendyol ad, while those in Germany might see a LIDL ad!

As a result, Germany continued to host the tournament despite the disappointment of not advancing in their own country. England felt the disappointment of not winning another final. Turkey, despite putting up a tough performance against the Netherlands, ultimately handed the victory to the Dutch. Undoubtedly, Spain, with its incredible determination, has become the happiest country. After all, it is a sport that emphasizes the beauty of different countries competing on an equal basis, serving as an excellent reminder for companies, towns, and countries everywhere of the unifying power of sports.

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