Harry Styles x Calm
Michael Acton Smith
Co-founder of Calm and Mind Candy, creator of Moshi Monsters
Calm started life as a meditation app but we’ve been expanding far beyond that into all areas of Health and Wellness. It’s been a busy few weeks for new content:
Kelly Rowland narrated a beautiful new Sleep Story, Ryan Holiday created a Masterclass on Stoicism and the DJ Kygo produced a Calm Golden Hour mix.
Today we’re very excited to launch something completely new that has set the internet buzzing with speculation over the last few days. The teaser video we created had over a million views and 100K likes in the first 24 hours, as well as dozens of press articles from around the world.
One of our most popular tweets ever was a request for Harry Styles to record a Sleep Story and at long last, it’s finally going live (around 10am PT on July 8th 2020)
Dream With Me is a 35-minute Sleep Story that mixes music, magic, lilting lullaby and Harry’s distinctive voice. It was produced by a big team at Calm and written by Steve Cleverley and Sanj Sen.
It’s been a fun project and touched pretty much every part of Calm. A huge thank you to everyone involved. This is a non-exhaustive list of those who played a part in making it happen:
Katie, Nicholas, Alex, Alexia, Anne, Casey, Chris, Christi-an, Enes, Veronica, Beth, Bri, Courtney, Elaine, Erin, Nick, Jason, Jenna, Jessie, Andrea, Jade, Joe, Kayla, Nikki, Peyton, Ronak, Ryan, Dun, Taylor, Tommy, Tony, Andrew, Craig...
The final and most important thank you is for his fans because without them this special story might never have happened. Harry has an incredibly passionate fanbase and it was their regular requests and reminders that helped spark this to life.
2020 has been a very intense and tough year for everyone
Despite all our differences and disputes, there is one thing that everyone has in common: the need for good sleep. All 7.5 billion of us.
Cheers Harry for dreaming with us, investing in Calm, and recognizing the importance of looking after our Mental Health.
We hope this story provides some much needed calm amidst the storm of 2020.
Sweet dreams all
Michael and the Calm team
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4 年I hope you will stop your tv ad. It is driving me nuts because it sounds like static. My tv’s sound goes out frequently and suddenly there is just static. So I have to shut it off and turn it back on. Now every time your tv ad comes on I think that this is what is happening. If I’m not in the room I run in to shut the off. I hope you find this constructive criticism and have some say I’ve what advertisement you use for your possible great app. Thank you and blessings on your work.
Product Support Scientist @ BD Diagnostics
4 年Harry who?
Creative Consultant Children’s Media Writer/ Producer
4 年Love your platform and the work you do!
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4 年Huge!