Harnessing "Zero-Party Data" for Powerful Personalization
Unlock deeper customer understanding by embracing a fundamental shift: directly engaging with your audience. Move beyond passively collected data and discover the power of "zero-party data"—information willingly shared by your customers.
Inspired by Marriott’s proactive approach of asking targeted questions, learn how directly inquiring about preferences and needs can build richer customer profiles and pave the way for truly personalized experiences.
But it doesn’t stop at surveys. Explore engaging interactions and gamification as powerful tools for gathering invaluable insights. Take a page from Sondermind’s playbook, where gamified exercises reveal crucial user needs while enhancing the customer experience.
By embracing these direct engagement strategies, you can overcome the challenges of data scarcity and foster stronger, more meaningful relationships with your customers.
Ready to revolutionize your personalization strategy? Dive deeper into how zero-party data can transform your customer engagement—read the full article here. Join now to access exclusive content and be part of our personalized community: Signup
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Inner Circle – Now Accepting Applications
I’m inviting senior marketing leaders to apply for my Inner Circle—an exclusive forum designed for those ready to drive meaningful change in their organizations and accelerate their careers.
This isn’t just another program; it’s a dynamic, hands-on experience. Through live events, peer networking, and expert-led sessions, you’ll get real, actionable support on strategy, implementation, and the operational challenges of AI-driven marketing.
Inside, you’ll gain insider access to what top marketing leaders are doing—learning from their challenges, breakthroughs, and best practices. You’ll also have direct opportunities to connect, share insights, and collaborate with like-minded peers who are navigating the same AI-driven transformation.
If you’re ready to take your marketing leadership to the next level, apply now. Application
David, zero-party data is an untapped goldmine that #AI has made it much easier to go after. I loved the examples you gave when we spoke on the Be Customer Led podcast.