Your company’s social media presence isn’t just for your marketing department – it's also a goldmine for finding top talent! In fact, social media can be a more effective way to reach passive candidates than traditional job boards. By leveraging it effectively, you’ll only increase your chances of connecting with future candidates.
- Build a strong online presence: First things first: establish a strong online presence. LinkedIn is a no-brainer, but don't completely rule out platforms where target candidates may hang out, especially if it makes sense for your industry. The key is to post content regularly. Share company news, achievements, and behind-the-scenes glimpses of company culture.
- Get involved. Join industry groups, comment on other people's posts, and share valuable content. Remember, you're not just promoting your company; you're building relationships.
- Show off your company culture. People want to work somewhere they'll feel like they belong. Share employee stories, post photos of company events, and highlight your company values. It's like giving potential candidates a sneak peek behind the curtain. Show future candidates what it’s really like to be a part of your team.
- Don’t be afraid to put some money behind those posts. Social media ads can be a game-changer. Target specific candidates, promote your open positions, and even retarget people who've visited your website.
- Track your results. See what's working and what's not. Are people engaging with your content? Are you getting applications? Adjust your strategy accordingly.
Remember, social media is a tool. It's not a magic wand that will instantly solve all your talent acquisition problems. But when used effectively and in partnership with your marketing team, it can be a powerful way to attract top talent and build a strong employer brand along the way.
Written by
Carly Hines
, Director, Brand & Marketing
