Harnessing Ramadan 2023 Market Opportunities Through Digital Distribution Channels

GudangAda and Frisian Flag Indonesia (FFI) partnered to expand the FFI’s customer base and increase revenue of online sellers during the festive season of Ramadan. This year's Ramadan is expected to be particularly significant due to the return of festivities after the pandemic. Veronika Utami, Marketing Director of Frisian Flag Indonesia and Cynthia Larasanti, SVP Strategic Partnership of GudangAda, recently sat down in GudangAda Talks on our Youtube Channel, where they highlight the partnership's positive impact towards traditional SMEs businesses; wholesalers and retailers.

Frisian Flag Indonesia: Meeting Nutritional Needs and Celebrating 100 Years Traditions

Frisian Flag Indonesia has been producing dairy products in Indonesia for a century and understands the needs of the Indonesian society, especially during a festive like Ramadan. Recently, the company conducts research and development, SEANUTS, to assess the nutritional status of children in Southeast Asia: helping them to understand the nutritional needs of Indonesian children. Its products are designed to meet the nutritional needs of Indonesian children and are well-suited for providing high-quality nutritional products during fasting period. Frisian Flag Indonesia offers a range of products, including its flagship sweetened condensed milk, which is widely used during the break-fast meal and helps create a festive atmosphere.

"Breaking the fast with something sweet has become a common tradition among Indonesians. Sweetened condensed milk is a highly demanded product because it is versatile and can be used as a drink or ingredient in various types of cakes and refreshing beverages." - Veronika Utami, Marketing Director of Frisian Flag Indonesia

According to Veronika, this year's Ramadan is expected to be very festive as people look forward to coming together after the lifting of COVID-mobility restrictions. The condition has prompted sellers to invest more on their supply chain quality management to ensure they can meet the increased demand and avoid any supply shortages during this critical period.

Tapping a Wider Market through Digital Distribution Channels During Festive

GudangAda's digital platform matches supply and demand during peak seasons, like Ramadan. By collaborating with Frisian Flag Indonesia, GudangAda provides high-demand products in a timely manner along with customizable features to promote seller needs, as well as media tools to increase branding and visibility.

According to Cynthia Larasanti, SVP Strategic Partnership of GudangAda, the collaboration with Frisian Flag Indonesia aims to expand the distribution channels of FFI products, particularly nutritional products like sweetened condensed milk, while also increasing brand visibility. GudangAda's reliable distribution network also enables Frisian Flag Indonesia to reach a wider range of traditional outlets and target specific product categories.

"This is a great opportunity for GudangAda and Brand (Frisian Flag Indonesia) to collaborate. Our platform can help enhance product branding and visibility. If they have specific product categories they would like to promote to certain store owners or areas, everything can be customized using the media tools available on GudangAda." - Cynthia Larasanti - SVP Strategic Partnership of GudangAda

GudangAda's KETUPAT Campaign for Ramadan 2023

As part of the Ramadan 2023 initiative, GudangAda introduced the KETUPAT (Kejar Untung Berlipat) campaign. The campaign leverages the GudangAda’s own media and product recommendation strategies to provide online sellers with valuable insights and marketing recommendations.

The campaign aims to help online sellers maximize their sales during the festive season by recommending the most in-demand products and guaranteed availability. GudangAda is committed to enhancing the B2B ecosystem and providing a more seamless trading experience for online sellers-buyers.

A Celebration Moment for the B2B Ecosystem

Ramadan is a momentous occasion for the B2B community, and GudangAda is proud to provide all its services in one integrated digital ecosystem. Our vision is to build the best B2B ecosystem in Indonesia, one that fosters growth and success for all our partners.

At GudangAda, we believe that Ramadan is about sharing and we are committed to providing? opportunities for everyone to achieve their own success during this season. We invite you to join us in celebrating this festive season and to explore the full range of benefits available through our digital platform.

Don't forget to watch our latest GudangAda Talks on YouTube to gain more insights into the B2B business ecosystem in Indonesia. Have a blessed Ramadan 1444H!