Harnessing the Power of Vertical Form Video

In the era of mobile-first content consumption, vertical form video has emerged as a dominant force in the digital landscape. Platforms like Youtube, TikTok, Instagram Reels, and Snapchat have popularized the vertical format, offering creators a unique opportunity to capture audience attention in a scroll-happy world. Integrating vertical form video into your podcast content strategy can significantly enhance engagement and broaden your reach.

Understanding the Vertical Format:

Vertical videos are tailored to fit the vertical orientation of mobile devices, maximizing screen real estate and providing a more immersive viewing experience. By embracing this format, podcasters can effectively cater to the preferences of mobile-centric audiences, increasing the likelihood of content consumption and engagement.

Repurposing Podcast Content:

Convert audio/video snippets from your podcast episodes into engaging vertical videos. Choose compelling excerpts, soundbites, or behind-the-scenes moments that resonate with your audience and showcase the essence of your podcast. Add captions or subtitles to ensure accessibility and maximize engagement, as many viewers watch videos without sound.

As many podcasters know by now - a tool called * Opus.Pro has emerged on the scene as one of the dominant forces in creating vertical videos from long form content. It's powered by OpenAI and one of the features that I love the most is not one you would expect. The renaming of the actual file to match viral clip title.

It's one absolute game changer when it comes to uploading and leveraging SEO when when you use Youtube to promote your content. I'll dig in deeper on Youtube next week!

Are there other tools you are leveraging for scaling podcast creation that I should review and check out? Comment below.

Next Week: Optimizing for Platform Dynamics, and how to leverage Youtube to Scale Your Podcast.

See you next Sunday.

*From time to time I'll include affiliate links like Opus above. I only promote products or solutions that I have personally use and recommend. It's no cost to you, I just get a small commission if you end up using the service.