Harnessing the Power of OEM Build Data for Automotive Dealerships with PureVIN

Original Equipment Manufacturer (OEM) build data is a valuable asset in the automotive industry. This information, generated during the production, assembly, and quality control processes of a vehicle, contains essential details about components, manufacturing procedures, test results, and other related specifications. In the automotive dealership space, OEM build data plays a crucial role in providing accurate and comprehensive information about the vehicles being sold, both new and used. By leveraging this data, dealers can enhance their marketing efforts, improve customer satisfaction, and ultimately, drive sales.

Benefits of OEM Build Data for Automotive Dealers

OEM build data offers a multitude of advantages for automotive dealers, as it allows them to present their vehicles in the best possible light. By utilizing this data, dealers can:

• Accurate vehicle description and differentiation
• Enhanced marketing and sales potential
• Improved customer satisfaction through transparent information

How OEM Build Data Builds Value in Vehicles

OEM build data not only offers accurate information but also helps build value in the vehicles being sold. By utilizing this data, automotive dealers can:

• Providing accurate trim levels and options
• Highlighting the price and features/benefits of each option
• Ensuring the vehicle's true value is represented in the marketplace

PureVIN: A Solution to Harness the Power of OEM Build Data

PureVIN, a product by Xcite Automotive, is designed to help dealers unlock the full potential of OEM build data. Through a combination of technology and research, PureVIN identifies the specific features included with each vehicle when it was new, assigns a value to these features, and helps dealers display the value of these features on their websites and in their advertising.

Key benefits of PureVIN include:

• Dynamic Button: The PureVIN value option button can be added to SRPs and VDPs to create a more informative shopping experience and build value in the vehicles.
• Efficient Dealer Experience: PureVIN allows salespeople to better understand the used vehicle inventory, saves time and labor costs by avoiding manual editing of each vehicle, and ensure accuracy and consistency.
• Improved Shopping Experience: Shoppers are provided with detailed vehicle options and estimated values, justifying why two seemingly identical vehicles would have different prices.
• Accurate Information: PureVIN offers the most complete decoding available, through a combination of AI and support teams.
• Justifying Prices: PureVIN clears away any price confusion, justifying why two seemingly identical vehicles would have different prices.
• Higher Gross Margins: PureVIN helps consumers understand the higher value vs. lower-priced competition with minimal options.
• Efficient UCM Operations: PureVIN saves time and labor costs compared to manually editing vehicle details in systems like vAuto, while maintaining accurate VDPs.
• Educated Sales Team: Salespeople can better understand the used vehicle inventory, gain trust with buyers, and sell against the competition more effectively.

By leveraging the power of OEM build data through innovative solutions like PureVIN, automotive dealers can differentiate themselves from the competition and create a more compelling case for their vehicles in the marketplace. The accurate and comprehensive information provided by OEM build data enables dealers to build value in their vehicles, enhance marketing efforts, and ultimately, drive sales and customer satisfaction.