Harnessing the Power of Emotion

Captivating communication...the most powerful messages often convey and spark an emotional connection with the audience. Video is one of the most powerful ways of connecting with an audience, and sparking emotion within a target audience. According to HubSpot findings cited in Forbes, 64% of online shoppers are more inclined to purchase a product after watching a video about it.

Health & Wellness leader GNC knows the power of emotion, and how to capture that emotion and engage with consumers of their products. Partnering with our team, they ensured that elegant motion design/animation and sound came together to create an unforgettable message, through this Addy Award-nominated piece.

Simply shooting and using a video doesn’t ensure immediate success, especially if you’re a major brand seeking to capture the power of emotion on-brand, and in a clear, concise, and most importantly, compelling visual and auditory manner.

It takes the confluence of great creative, capture and production, and a team that knows how to anticipate and translate the custom needs of any campaign into action. For over 30 years the our team has helped clients capture emotion through captivating commercial broadcast videos and web videos for our clients. Pittsburgh’s only firm with our own sound studio and feature film division-trusted by advertising agencies & market-leading clients across all industries. Message me if you'd like to learn more how our team can help you harness the power of emotion through video.