Harnessing the Power of Automation: Tools to Elevate Your Agency’s Productivity

JARVIS is the first ever AI we have known and craved to have in our lives. JARVIS helped Ironman sort everything in minutes, creating the BEST HOME EVER (the coolest Stark tower), getting details of every villain, organizing the data, and planning and scheduling dates for Mr. Stark and Ms. Potts.?

JARVIS has not only helped Ironman but also helped the Avengers run their team with productive results (marketing terms a little here, a little there).?

When superheroes like Ironman need an automation tool for their work, then whyn't your agency adopt a few to streamline work? Obviously, not for planning dates but for planning and scheduling client meetings (these are the only dates you get in marketing). These tools come in all sizes and functionalities, from creating campaigns to reporting the campaign to assigning tasks to tracking KPIs and metrics. Everything at your agency is made easier and streamlined with automation tools.?

Alt text: Automation tools make tasks easier for an agency

How Does Automation Help Your Agency?

Running a digital marketing agency is not an easy thing. Managing customer expectations, implementing cutting-edge strategies, and promising employee productivity may rapidly become a juggling act. However, smart integration of automation solutions may improve productivity and streamline operations.

• Automating mundane tasks frees up your employees so they can focus more on creative and strategic initiatives, which enhances campaign success and boosts customer satisfaction.
• Additionally, automation tools help in the streamlining of processes. These technologies can significantly decrease the amount of time spent on monotonous jobs by eliminating repetitive work and promoting a more efficient workflow.?
• Automation tools are the ideal partners for an online marketing business looking to optimize their workflow, whether they are project management software or customer relationship management (CRM) software.
• Automation solutions are useful for managing social media marketing, email marketing, SEO, and customer interactions, among other things. These solutions not only simplify and optimize workflows, but they also let employees work more strategically rather than harder.

How to Choose the Right Automation Tool?

A key initial phase in the automation process is choosing the right automation solutions for your agency. The team's technical expertise should match the automation tools used, accounting for the required coding skills or if a codeless solution is more practical.

• When assessing the functionality and suitability of automation solutions, it must be considered that considerable upfront expenses such as software, operational restructuring, equipment acquisition, and training must be taken into account.?
• The preferred automation technology should be seamless in its integration with current processes and systems, decreasing disturbance and supporting an effortless move to an automated workspace.?
• An additional significant consideration is user-friendliness. A tool that is challenging to use or excessively complicated might limit adoption and undermine the productivity improvements you want.

Tools that will Streamline Your Agency Operations

There are multiple tools available that you can incorporate into your agency to have buttery smooth operations. A few of them are listed below.

Customer Relationship Management Tool: Hubspot

HubSpot is a CRM platform that unifies all the necessary components for expanding businesses to provide the best possible client experience in a single spot. It offers several helpful features, such as content solutions, keyword tracking, lead creation tools, and more.

HubSpot is an excellent analytics tool for tracking the paths taken by prospective customers to reach the website, social media accounts, and other online sites. It's an effective tool for managing the inbound marketing efforts of your clients, particularly if your agency operates at the corporate scale.??

Communication and Sharing Tool: Slack

Slack might be the ideal solution if you've been searching for an easy-to-use tool that will let your team members collaborate, discuss, and share resources.

Slack is a workplace communication application that enables users to communicate ideas and thoughts through file sharing, direct messaging, video and phone conversations, screen sharing, and real-time collaboration on campaigns. It also allows users to discuss essential data and different priorities.

Furthermore, Slack gives teams a single hub for online interaction and works with several well-known productivity applications, such as Trello and Google Drive, making it simple for employees to have access to each aspect of their projects in one place.?

Lead Management Tool: SharpSpring

SharpSpring (recently renamed as Lead Gen & CRM) is one more all-in-one platform that improves communication, lead management, and landing page development. Any customer with a profitable growth marketing plan (such as retail and e-commerce) can benefit from SharpSpring.

Ad retargeting, behavior-based email marketing, and a tool for creating landing pages are a few of SharpSpring's best features. Additionally, it has pre-made email templates designed to increase conversions, especially for small businesses.?

Designing Tool: Canva

Canva is the best creative design platform available to agencies; anybody with an interest in design can use it to design, share, and work along on high-quality graphics.

Canva is best known for being an all-in-one design tool with user-friendly features that simplify creative work. However, it also allows you to plan and collaborate on content, which means you can create and distribute content for your clients on a large scale.

You may collaborate with other users on a design project in Canva by sharing the design via the web app or by obtaining a shareable link that you can add to your Slack team conversation. From there, collaborating on, organizing, and scheduling content with your coworkers will be simple.?

Reporting Tool: ReportGarden

One of the best and most efficient automation tools in this paradigm is ReportGarden. As the leading reporting tool, ReportGarden helps agencies create interactive and customizable dashboards and reports for social media reports, email marketing campaigns, SEO and websites, internal KPIs, and metric tracking. The built-in report templates and dashboards make reporting much easier.? Email, SMS, and e-commerce campaigns may be effectively managed with the help of customized dashboards and reports.?

Conclusion

Automated marketing platforms are not just great to have; they are essential for every growth-oriented agency. It is a means to free up your valuable billable time by simplifying email marketing campaigns, making in-platform advertising, and reporting on every aspect of a campaign. Businesses may get ready for the future of work with automation by selecting the best automation technologies, investing in upskilling and retraining initiatives, and implementing a hybrid work paradigm.

Stay ahead in the digital game. Sign up and embrace reporting automation with ReportGarden to revolutionize your agency’s operations today.