Harnessing Feedback to Enhance Business Messaging
I know feedback isn’t always easy to receive. It’s sometimes easier to brush it off and think, “Well, that’s their problem.” However, that’s not going to help you or your business grow.?
As I’m growing in my career, I’m learning that constructive feedback is essential for my progression. It gives me a fresh perspective that I might not have even considered and motivates me to want to do better.?
The other week, I had my monthly check-in with Dave Charest . During those check-ins, I ask him, “What is one thing I could do to make even more progress in my role?” Previously, he hadn’t had anything to say in response to this question because nothing had really come up yet, so when he said he actually had something, I had the immediate response to tense up.?
He advised me to slow down.?
I’ve been multitasking for as long as I can remember. My background in media production makes me very familiar and comfortable with juggling multiple projects.?
However, sometimes, my mind works faster than I can react, so I overlook a typo or include the wrong link — things I typically wouldn’t overlook if I were taking my time and being thorough, but I was getting ahead of myself.
Slow down.
I took this and digested it. I tend to say this to myself often now. He’s right. There are moments when I simply need to take a minute before moving forward, and I’ve been a lot more mindful of this since.
Dave says to look at feedback like a gift. It helps you adjust what you're doing to achieve a deeper resonance with the audience you're trying to reach.?
That’s why he finds value in talking to customers, listening to what they're saying and how they're saying it because your customers are the best people to learn from. Their feedback can be used as an opportunity to give your customers what they want—and increase your revenue because of it. A win for everyone involved!?
A business is only as successful as the message it puts out to its customers.?
That’s something that Joan Walter Noe , guest from episode 14 and the recently retired Director of Partner Engagement at Senior Options, LLC, knows well.
“We're all moving too fast. We're all chasing something. Everybody's got a lot of distractions around them from their phones and other devices at all times,” she says. “So you’ve got to get their attention. And you've got to make sure your message is as clear as it can be.”?
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It’s important to deliver a clear message while you have someone’s attention.
It’s equally as important to recognize when your message needs revamping.
Something I appreciate in Joan as a business professional is how she welcomes feedback openly from both inside and outside of her organization.?
“It's our problem to be as clear as we can and to communicate as well as we can. We pride ourselves on that. We want to do it better. We know we're not perfect,” she shares.?
She takes her feedback and uses that to help refine her content and make it relevant for her audience.?
?? Action Item for the week: Set aside some time to talk with one of your favorite customers. Ask them for honest feedback about what’s working well, what could be improved, and if there’s anything they wish you offered that you currently may not.
Tune into Joan’s full episode to hear more about how she’s using feedback to craft the most relevant messaging for any audience.
- Kelsi Carter
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