Harnessing Data and Analytics for Business Transformation: A Discussion with Industry Leaders

In this week's edition of the TechTalk newsletter, we delve into the indispensable role of data and analytics in driving substantial business value. Our discussion, led by my colleague Martin Kaestner, Partner and KPMG Technology Lead for Industrial Manufacturing features insights from esteemed experts including Mark Kaczynski, SVP of Finance and IT at Nissan Americas, and Vandana Gangwar, SVP Product, Data Cloud Apps-Cross Cloud & Ecosystem from Salesforce. Their combined expertise provides a comprehensive look at the strategic implementation of data and analytics across various business sectors.

Data governance and structure are essential in keeping pace with the rapid advancement of technology. Organizations should approach technological evolution as a long-term journey, emphasizing strategic integration rather than short-term gains.

A pivotal theme in this discussion is the threefold strategy for leveraging data to enhance business operations. This includes automating and personalizing processes to boost productivity, using data to improve customer experiences by providing unique and tailored interactions, and exploring innovative business models that can help uncover new revenue streams and elevate customer relationships.

Watch the full video to hear more about the importance for CIOs to clearly define their data strategy through practical use cases, with a primary focus on addressing the business challenges at hand.

The integration of business data ownership with IT is heralded as a critical step towards deriving new insights and propelling businesses forward. The call to action is clear – businesses are urged to embrace the potential of AI and data analytics and to start their digital transformation journeys without delay, recognizing that the future of AI and data is already here.

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Sam