Harnessing Curiosity and Fun: How Quizzes Can Transform Your Business Strategy

If you have ever felt tired and uninspired about business growth and just wanted it to be a little easier and a lot more fun, this edition of the newsletter is for you. We are digging into the topic of using curiosity, novelty, and fun to grow your business. Jackie Aguglia, from Interact, joins me to explore how AI-generated quizzes can revolutionize your entrepreneurial journey.

AI for Quizzes: A Game-Changer

Creating quizzes can be a painstaking task, requiring a level of thinking that's different from our usual business activities. Jackie emphasizes how AI-generated quizzes provide an excellent starting point, structuring questions and formats in seconds. They function as great first drafts, particularly useful for female entrepreneurs who are already experts in their fields but find the task of quiz creation daunting. By reducing the initial complexity, AI helps us focus on the part we do best: fine-tuning and adding that personal touch.

The Importance of Personalizing AI Content

While AI can create a solid foundation, personalizing this content is crucial. In my experience, AI eliminates decision fatigue and overthinking, freeing us to inject our unique voices and stories into quizzes. This blend of AI efficiency and human creativity ensures that our quizzes are not just good but truly exceptional.

Starting Small: The Power of One Quiz

Jackie gives sage advice: start with one quiz, even if it's imperfect. Building, launching, and then optimizing based on analytics is a strategy that resonates deeply with me. This iterative process helps us learn and adapt, ensuring that our quizzes continually improve and remain relevant.

Quizzes in Your Marketing Funnel

Quizzes are versatile tools that can be used at different points in your marketing funnel. For cold prospects, they serve as an engaging entry point. For existing audiences, they help in segmentation and market research, ensuring that we provide value at every stage of the customer journey.

Engaging Your Community Through Quizzes

One of the standout points Jackie highlighted in our conversation is how quizzes can direct community members to specific areas or resources based on their answers. This ability to guide users through complex websites or communities is invaluable. As coaches and consultants, quizzes can help our clients avoid overwhelm, giving them clear starting points and actionable steps tailored to their needs.

Embracing AI for Real-Time Insights

One of the most exciting aspects of this conversation is the use of Interact AI during 30-minute strategy calls. Jackie shares how quizzes can be built in real-time, providing immediate insights and eliminating common obstacles. This approach not only speeds up the process but also ensures that we're building effective, data-driven quizzes.

Overcoming Common Challenges

We discussed common challenges like having too many or too few quiz ideas, overthinking results, and email sequences, and comparing our work to high-standard examples. Here, Jackie reminds us, "Done is better than perfect.” Getting a simple version out and refining it over time is often more effective than striving for unattainable perfection from the outset.

Leveraging Data and Customer Feedback

Using quizzes for market research, especially in the early stages of product development, can be incredibly insightful. Jackie's advice to repurpose backend efforts and analyze quiz performance is something I'll definitely be implementing. By starting with questions our audience frequently asks, we can ensure our quizzes hit the mark and drive engagement.

Optimizing Existing Quizzes

One of my most exciting takeaways from my conversation with Jackie was the potential to improve an already successful quiz by examining the quiz’s presentation, title, and promotional strategies. With Jackie's feedback, I'm excited to take a deeper dive into this aspect and look forward to a strategy session with her focused on optimizing my current quiz setup, even before I create a new one.?

Final Thoughts

As we wrap up this week's edition, I encourage you all to consider the strategic implementation of quizzes in your business. Whether you're addressing the needs of cold prospects or segmenting your email list, quizzes can offer unparalleled insights and engagement. Don't fear starting small or imperfectly. The key is to begin, learn, and continually refine.

For those wanting to take a deeper dive, Jackie is available for strategy calls, offering personalized guidance to help you make the most of these incredible tools. As someone who’s walked this path, I can assure you it's an investment worth making.? I am proud to be partnering with Interact and hope you will check out the platform and how easy and fun it is to create a quiz to grow your business.?

Here are your next steps:

• Take my quiz & get personalized advice on how to get out of your own way in business?
• Check out Interact (affiliate link) https://get.tryinteract.com/adhd-ish
• Book a demo call with Jackie or a member of her team:? https://get.tryinteract.com/demo

Stay curious, stay playful, and let's continue to grow together!

If you’d like to listen to the full interview on ADHD-ish Podcast, click here. DM me and let me know your thoughts!