Harnessing AI for Lead Generation and Sales Conversion: Insights from ORBIS SE Netherlands

In today's fast-paced business environment, leveraging cutting-edge technology is crucial for staying ahead. At ORBIS SE Netherlands, we recently hosted a webinar to explore how AI can revolutionize lead generation and sales conversion. The session featured insights from Bart van der Horst and Jelle Foks from ORBIS, as well as Jan De Wulf from Sparkbase , each bringing their unique perspectives on the transformative power of AI.

The Power of AI in Lead Generation

Bart van der Horst kicked off the webinar by highlighting the pervasive influence of AI across various industries. He emphasized,

"AI is nearly everywhere, and its potential to enhance lead generation and conversion into sales is immense."

Drawing inspiration from Mustafa Suleyman 's book, The Coming Wave, Bart discussed the dual nature of AI—its opportunities and risks. He stressed the importance of a moral compass in developing technologies that do not irritate or spam potential customers.

Sparkbase's Innovative Approach

Jan De Wulf , co-founder of Sparkbase , shared how their AI engine generates leads ethically and efficiently. He explained the evolution from traditional AI sales agents to Sparkbase's signal-led AI sales agents.

"Our AI agents scan, analyze, and categorize web content to identify sales opportunities," Jan noted.

This approach ensures that only high-potential leads are pursued, reducing the risk of spamming and enhancing the quality of interactions.

Microsoft's Copilot in Dynamics 365

Jelle Foks from ORBIS demonstrated how Microsoft's Copilot in Dynamics 365 can streamline the sales process.

"Copilot is an AI-powered assistant designed to help sales productivity and efficiency," Jelle explained.

By automating time-consuming tasks like generating email content and providing real-time sales insights, Copilot allows sales teams to focus on building relationships and closing deals.

Real-World Applications and Success Stories

Throughout the webinar, several real-world applications and success stories were shared. For instance, Peblar, a company installing vehicle charging solutions across the EU, uses Dynamics to improve customer collaboration. The Royal Dutch Swimming Association leverages machine learning to optimize communication with members and sponsors, demonstrating the versatility and impact of these technologies.

Join Our Workshop

At ORBIS SE Netherlands, our mission is to support companies as they transition to a digital future. We organized this webinar to address how AI is changing the way lead generation works, much like an unstoppable wave – as Suleyman aptly titled his book The Coming Wave, the technological development of AI is coming at us that way.

The question is no longer if?we will embrace AI but rather how.?

To help you out exploring how to ride this wave, or rather to stay on top of the developments, Sparkbase and ORBIS team up to offer you a workshop day for your company. In this workshop we take a deep dive into how AI can help the specific needs and wishes of your company and strategy while ensuring safeguarding your reputation and data safety. But mostly: how to generate and convert leads into business with AI.?

Ride the coming wave instead of drowning in it.

Contact us today to register for the workshop and take the first step towards transforming your lead generation and sales conversion processes with AI.?