Harnessing AI and Cloud for a Sustainable Future
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Harnessing AI and Cloud for a Sustainable Future

In today's rapidly evolving digital landscape, the IT sector, including AI and cloud technologies, stands at the crossroads of innovation and environmental responsibility. The exponential growth of digital infrastructure has (too slowly) brought to light the significant impact of these technologies on carbon emissions and biodiversity. However, it also presents an unprecedented opportunity to steer these advances towards supporting Environmental, Social, and Governance (ESG) goals. Here, I want on one side debunk the myth that IT is "greener" and explore actionable strategies to mitigate the environmental footprint of organizations while leveraging IT for sustainable growth.

Impact on Carbon Emissions and Biodiversity

The overall IT industry's impact on carbon emission is estimated to be between in the vicinity of 4 (like aviation), but growing so fast, it may reach 10% by 2023 (far from the 5% reduction per annum requested by the IPCC). The worse is not its carbon emission but its impact on our biotope by destroying ecosystems, taping into precious water resources it pollutes heavily and making us believe technology is the key enabler to an infinite growth. As a Wired article titled , "The Infinite Cloud is a Fantasy". Here are a few ideas why we need to look at technology with another eye.

- Data Centers and Energy Consumption: The backbone of cloud computing, data centers, are energy-intensive, contributing to high carbon emissions (around 1.5% of the global emissions). The demand for instant access and storage leads to continuous energy use, affecting biodiversity through habitat disruption and resource depletion. 8,000 data centers, 50 million servers, 0.4 ZB of data storage, 250 TWh of electricity consumption...

- AI's Environmental Footprint: Training AI models requires significant computational resources, leading to substantial energy use and, consequently, carbon emissions. The worse, once again, is on the processing units that are requiring pure water (thousands of liters per CPU/GPU), metal and metaloids (thousands of tons and heavy chemical processes) and are not really recycled so end in landfills (it's estimated than less then 20% of electronic components are recycled).

Actionable Advice for Organizations

Technology has played and will continue to play a role in the betterment of societies and organisations. However, with some modification in our management of IT resources, we can have a less negative impact on carbon emissions and biodiversity destruction.

1. Adopt Green IT Practices: Encourage the use of energy-efficient hardware and renewable energy sources for IT operations.

2. Optimize Data Storage: Implement data storage solutions that reduce energy consumption, such as cold storage for less frequently accessed data.

3. Embrace Cloud Efficiency: Leverage cloud computing's scalability to optimize resource use, choosing providers committed to renewable energy.

4. AI for Environmental Good: Deploy AI technologies to improve energy efficiency, from optimizing data center operations to forecasting renewable energy availability.

5. Sustainability in Procurement: Prioritize vendors and products with strong environmental credentials, focusing on those that support the circular economy.

6. Increase lifespan of IT devices by choosing underlying technologies that are consuming less energy.

Aligning with ESG Goals

Environment goals in ESG generally do not look at IT. However, with little efforts big improvements can be made, without sacrificing the bottom line.

  • Monitor and Report: Regularly assess and report on the environmental impact of IT operations, setting clear targets for reduction.
  • Stakeholder Engagement: Involve all stakeholders in the sustainability journey, from employees to suppliers, encouraging shared responsibility.
  • Innovation and Research: Invest in research and development for new technologies that minimize environmental impact.

Digital Collage Workshop: A Step Towards Sustainability

To further empower organizations in their quest for sustainability, the Digital Collage workshop offers a unique platform. This interactive session is designed to educate and inspire teams on leveraging digital technologies for environmental sustainability. It covers:

  • Practical insights on reducing IT's carbon footprint.
  • Strategies to integrate sustainability into business models.
  • Hands-on activities that foster a culture of innovation and responsibility.


The intersection of IT, AI, and cloud technologies with environmental sustainability is both a challenge and an opportunity. By adopting a strategic approach that aligns with ESG goals, organizations can reduce their environmental impact while driving innovation and growth. The Digital Collage workshop stands ready to guide teams on this crucial journey, blending technological advancement with ecological stewardship.

Interested in transforming your organization's sustainability approach with the Digital Collage workshop? Contact us to learn more and schedule a session tailored to your needs.

Paul O Erubami

Max-Migold Ltd | Facilities and Workplace Management | Energy and Sustainability Solutions | IFMA Qualified Instructor

8 个月

Exciting to see the impact of IT innovation on sustainability! ????

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Laszlo Farkas

Data Centre Engineer

8 个月

Exciting insights on leveraging IT for a sustainable future! ????

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Fedir Kompaniiets

CEO & Co-Founder of Gart Solutions | Cloud Solutions Architect & Digital Transformation Consultant

9 个月

Excited to explore the intersection of IT and sustainability! ????

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