Harness the Power of Word-of-Mouth: How to Get Clients Talking About You Behind Your Back

Do you find that people talk about you behind your back? Well, that's a good thing. When people talk about you behind your back, we call that word-of-mouth advertising. You want people talking about you, especially your happy clients and your prospects who are super excited about you, about the process you're walking them through, and your centers of influence. These are the people we want talking about us behind our backs. When we're not there, we want them talking about us. But how do you make that happen??

The way we make it happen for our clients is by giving them a script. This script educates their prospects, clients, and centers of influence to know when to talk about them and what to say. We find that these are the two main issues in generating enough referrals: people don't know when to say anything, and if they do, they don't know what to say. So, we help you craft a script that educates your prospects, clients, and centers of influence on what to say about you, ensuring you control the message, which is crucial.

Equally important is knowing when to say it. Many opportunities are missed because nobody scripts this out for your clients, prospects, and centers of influence. That's what we help our clients understand. For example, John Browning, a financial advisor and client of ours, wrote the book "Build a Life, Not a Portfolio." John follows our process and gets business from it. He gives his book to his clients, often providing them with multiple copies.

John had one client who talked about him behind his back. They were discussing retirement during lunch with friends, and John's client said, "Let me give you the book from the guy we trust. Here is John's book. You should read it and give John a call." That couple read John's book, called him, and became his clients. Why? Because his clients were talking about him behind his back. John was smart enough to script that conversation, instructing his clients on when to bring up his name during discussions about retirement planning and what to say.

John then writes a thank you to his clients, probably sending them a gift and a few more copies of his book for their other friends. This new client will get the same treatment, ensuring the cycle continues. We want people talking about you behind your back. When it's structured, and they know when to talk about you and what to say, that's what we teach our clients.?

Using your book to get more business, gain more clients, attract prospects, and set appointments is powerful. Getting people to talk about you behind your back is one of the best things you can do in business, and it's easy to make happen when you're an author like John Browning.?

Consider how we might help you create your book and use it to stimulate more referrals in your business. When you have a lot of people talking about you behind your back, it's really a good thing, and your business will grow.