Harness the Power of Podrolls: Boost Podcast Discoverability and Boost Your Website Engagement

A podroll is a list of recommended podcast episodes that are related to the content of the website and can boost the discoverability of your podcast.

As the popularity of podcasts continues to grow, it’s becoming increasingly important for websites to include a podroll.?

Much like a blogroll, which is a list of recommended blog articles, a podroll is a list of articles or pages that you have created for each of your podcast episodes.

Podrolls can provide many benefits to both the website owner and the audience.

Overview

As a podcaster, you understand the importance of expanding your audience and keeping them engaged.

One effective way to achieve this is by implementing a “podroll” on your website, featuring more of your own podcast episodes.

This curated list of your own content allows listeners to discover and enjoy more of your work, increasing their engagement and loyalty.

In this article, we’ll explore the benefits of having a podroll on your website and how it can help you grow your podcast community.

1. Enhance User Experience

A podroll offers a seamless way for your website visitors to explore and discover additional episodes of your podcast.

By presenting a curated list of your own content, listeners can easily access more episodes without having to search elsewhere.

This not only improves the user experience but also helps keep your audience engaged and on your site for longer periods.

By linking between podcast pages and including?podcast episode embeds ?within other related articles, you increase website dwell time, and also increase opportunities to engage your website visitor.

2. Showcase Your Best Content

Curating a podroll allows you to highlight your best and most popular episodes, ensuring that new and existing listeners have easy access to the content that showcases your podcast’s unique value.

This can help you attract new subscribers and keep your current audience hooked, fostering long-term loyalty and growth.

When you have episodes that receive higher engagement or feature celebrities in your industry, having a podroll gives you a place to promote them above other episodes as a priority.

3. Encourage Binge-Listening and Subscriptions

By providing a podroll on your website, you create an environment that encourages binge listening and subscriptions.

As listeners discover more of your content, they are more likely to consume multiple episodes in one sitting.

This increased engagement can lead to higher retention rates,?stronger brand awareness , and a stronger sense of connection to your podcast.

An example of this is when a listener reaches your website because of one episode and then sees another title that interests them.

The more title they see that interest them, the more likely they are to subscribe and take your podcast with them.

4. Simplify Content Navigation

Having a podroll on your website makes it easy for your audience to navigate your content.?Podrolls also make your podcast content searchable.

You can categorize your episodes by theme, topic, or series, making it simple for listeners to find the content that interests them the most.

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A. Lee Judge is the Co-Founder and CMO of Content Monsta , a digital content marketing agency. Focused on B2B marketing for over 25 years, Lee is a marketing practitioner and creative content entrepreneur. As a speaker, Lee provides training on digital marketing, content creation, and sales from a Marketing point of view.