Harmonized Retail: The way to go for Customer Engagement

September 9, 2022

Harmonized retail strives to create a consistent and seamless shopping experience for customers regardless of the platform they are shopping on – mobile, desktop, or in brick-and-mortar stores. It taps into customer insights to offer an engaging experience, by integrating the convenience of digital technology with the personal element of physical stores.

Infosys Knowledge Institute has published a range of articles on this trend. This newsletter is a compilation of the articles. Please click on the individual article to read the complete version.

• Resurrecting the Physical Store Through Harmonized Retail

Today’s customers are omnichannel omnivores, adapting to any retail location, whether physical or digital. An obsession with one over the other is a customer’s choice, not a retailer’s prerogative. We believe physical stores that are harmonized with the strategy of their digital counterparts can capture new revenue. But how can physical stores better complement digital retail??

• 6 Online Innovations for Physical Store Adoption

Online shopping has rapidly grabbed the attention and wallets of consumers. To survive, physical stores are experimenting with new designs and propositions to compete with digital retail. But what if physical retailers could replicate the best of the digital experience in store?

• Walmart: How the World’s Largest Physical Retailer is Harmonizing Digital Retail

The world’s biggest physical retailer towers over the retail landscape but faces tough competition from the emerging dominance of e-commerce. How is Walmart harmonizing digital retail amid this changing landscape? There’s a lot at stake for Walmart to embrace its digital counterpart.

• Amazon: How the World’s Largest Digital Retailer is Harmonizing Physical Retail

Amazon dominates online retail, but this only represents about 10% of the total retail market. To capture the rest, the company is starting to move into physical retail. How can Amazon’s harmonization of digital and physical retail shape up to help conquer this new territory??

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