Is it harder or easier for marketing to generate pipeline in 2024?
B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our industry.? I like to share provocative, intelligent, and original POVs that challenge conventional wisdom and create a conversation.
For more content, you can follow me on LinkedIn.
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How to Grow Your Brand: Marketing Strategies for Mid-Market Companies - Ritson, Binet & Heath
An astonishing lineup have to come together to help smaller brands rethink how they approach growth.?
Bookmarked for later, so an unvalidated share, but the trio you’ll forgive considering this triple threat.
Chapter 1: The Big and The Small of It by Les Binet
Chapter 2: The Two Small Upsides by Dr. Mark Ritson
Chapter 3: Winning The Underdog Game by Tyrona (Ty) Heath
“The 95-5 Rule’s main principles are:
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??As few as 5% of potential buyers are actively researching your category.
??The other 95% are out-of-market buyers overlooking your digital marketing efforts.
??You need to balance your marketing to win customers—building a memorable brand that resonates is the key to long-term growth. “
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Is it harder or easier for marketing to generate pipeline in 2024?
“It's now 20% HARDER to generate PIPELINE.”
My favourite quote,
“The companies generating millions of pipeline a day aren't doing more.
They are doing things different.”
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领英推荐
Did a B2B marketer just say this? “Offline plays a big role in what I consider a priming effect.”
Another enticing post that has been bookmarked for a podcast play at a later date.
But this statement alone should be enough to go and learn more… “"Offline plays a big role in what I consider a priming effect. I want to get in people's heads so they are familiar with who we are. Getting on that shortlist is really about leveraging a lot of offline channels because they have a greater ability to drive impact and leave a longer, lasting impression."
My opening snippet for this newsletter is “I like to share provocative, intelligent, and original POVs that challenge conventional wisdom and create a conversation.”
That’s enough for me to listen to this podcast later to learn more about what the team are doing over at Gusto. But Dale W Harrison was on top form with his excellent commentary and debate in the comments section.?
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The goal of MMM is to drive bottom-line improvement in the business.
“We think impressions are bad metrics to include in an MMM for a few reasons”
Another intelligent conversation challenging conventional wisdom on the role of impressions within a wider MMM model.
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"Revenue Marketing" as a title is truly terrible marketing!
The debate around job functions, job titles, roles and responsibilities continues, and I rather like it.
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Conversations and articles I like
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