Hard work and Dedications vs. Autopilot Marketing?

I have been in the Marketing and Advertising industry for more than 30 years. I have seen, and accomplished many things for customers large and small.  Over the last half century, clients have left and returned.  I still have never had clients tell me their marketing is working well on that Autopilot Program they were sold.

I speak to clients daily, and potential clients as well, and it makes me sad to see a client spend so much money on a gimmick autopilot marketing program. It diminishes the quality of your brand and does more harm than good.

So when thinking about marketing your product or service, begin with this for your thought. Marketing is never on autopilot and hard work and determination will get your brand better recognition and will increase your exposure far better than a gimmick will ever do.