This Is A Hard Letter To Write
Dear #agencyowner,
This is a hard letter to write.
As someone who cares about you, it's my duty to tell you the truth.
So here it goes:
- The reason why you aren't hitting whatever revenue goals you have isn't the fault of the competition, FB ad account bans, or bad clients...
- The reason why you have to work a bazillion hours a week isn't because of bad employees or unreliable contractors...
- The reason you don't have more leads isn't because of your funnel, your ad budget or that you've been shadow-banned on instagram...
- The reason why prospects aren't buying isn't because they are too cheap, or they just don't understand the value of what you do...
The reason for all of this is you.
I know. I'm sorry. I wish I had better news.
But listen, there are people in this world, like me, who choose to take what they've earned over the course of their careers, and teach people, like you, who want to realize their dreams how to acquire the skills, attitudes and critical thinking needed to build a successful business.
I call myself a coach. My clients often call me mentor...and when I am truly lucky, they call me friend.
I coach #agency leaders not because it is easier than running an agency (it isn't), but because it is what I am called to do. Sharing my two plus decades of starting and scaling agencies is my vocation. My mission is helping you.
For a lot of people in this space, however, it isn't about you.
It's about THEM.
It's about their ego.
It's about them showing off the trappings of their success.
It's about them mollifying their insecurities by telling you that they have a "secret" or that they make things happen on "autopilot" because they are more interested in taking your money than helping you achieve your goals.
I'll be honest with you.
Building a business is HARD.
Being a CEO is HARD.
Being a leader is HARD.
Realizing that there are no magic bullets is HARD.
I can help you with HARD.
I can't make hard EASY.
I can help you learn the skills and ways of thinking that you need to make hard things POSSIBLE.
And I believe in you. All you need are the right tools, attitude and a shot. Between you and I, we can figure out the rest.
For agencies that are at $30K/mo plus, ask me about Agency Accelerator.
For agencies that aren't quite to $30K/mo, ask me about Agency Breakout.
And together, we will take business growth & management problems that seem impossible to conquer and together, we will knock them down to size...and after that, you've got this.
To your success,
Tim
Empowering brands to reach their full potential
2 个月Tim, thanks for sharing! How are you?
Marketing Operations Efficiency & Advertising Performance
4 年Hard. True. I’d rather work 80 hours to avoid working 40. To be fair, what we do as business owners (when we are doing it right) can’t really be classified as work. It’s managing an asset.