CommAgency and Happy Valley LaunchBox's Social Media Audits

Happy Valley LaunchBox and CommAgency’s Social Media Department recently partnered to conduct audits for 10 LaunchBox clients spanning a variety of industries. The initiative provided expertise and valuable insights into the social media strategies of early-stage businesses and startups. Clients had the opportunity to present their social media channels, ask specific questions, and receive feedback on how they could improve engagement, consistency, and their overall performance. CommAgency's social media department provided actionable feedback on the clients' current strategies, pointing out areas for growth and offering suggestions for making their social media marketing efforts more effective.

Some key takeaways from the audits included an emphasis on the need for businesses to establish a strong, unified brand voice and image that resonates on all channels. Whether it’s Instagram, LinkedIn, or Facebook, having a consistent tone helps to build trust and recognition with audiences.?

Another important insight was adapting content to fit the specific platform. Different social channels attract different audiences, so creating content to match the preferences of each platform is crucial. For example, Instagram tends to favor visually engaging, informal content, while LinkedIn may require a more professional tone. By adjusting content for each platform, businesses can better connect with their target demographic and improve engagement.

CommAgency also encouraged businesses to develop content pillars—key themes or categories that help organize and diversify social media posts. This strategy ensures that content stays fresh and engaging for followers. For instance, a brand might create posts focused on educational tips, behind-the-scenes glimpses, and community-building content. Content pillars help businesses maintain a balanced approach to posting and keep their feeds interesting.

For CommAgency’s social media department, the audits were also a valuable learning experience that was not only an opportunity to help the clients, but also a chance to showcase their skills and expertise. Ariela, social media department executive, shared, “I feel like I learned a lot from seeing other clients’ social media. It helped me think outside the box and brainstorm ideas for businesses I hadn’t heard of before. It pushed me to be more creative and also gave me the chance to put what I’ve learned so far into action.” The audits not only provided an opportunity to showcase CommAgency’s work,? but also gave the team new insights that they could apply to future projects.