Happy Valentine’s Day

Today is the day for chocolates, flowers, and love. Whether it is your partner, your children, or your parents, on this day each year, we share and celebrate our love for them. We send or hand deliver flowers or heart shaped boxes of chocolates. There is nothing better than saying, “I love you” with chocolates (so long as they share with you!). Like many other religious holidays, we have managed to commercialize the Feast Day of St. Valentine. But even through all that commercialization, we know it is a day for expressing your love for those you care about!

So I say, share that love with your sponsorship partners. Whether you are a sponsor/brand or property/rights holder, reach out to your partners today and tell them you love and appreciate them.

For almost two years, I have been talking about the importance of relationships in this sector and that, in 2023, they will become even more critical as we enter into recession. Today is an opportunity to work at deepening relationships with your partners by telling them you care and wish them a Happy Valentines. Send them email, pick up the phone, send a text or DM, or post on social media how wonderful they are and how much you appreciate them. Let them know today—on Valentine’s Day.

Have a very Happy Valentine’s Day! To all of you who read this, to all our clients, Happy Valentine’s Day. I truly appreciate you and hope you have a wonderful day full of love and joy!