Happy Tuesday!
We hope you’ve had a great start to your week.
The last couple of weeks have been busy for us Melons and we have so many exciting updates for you.?
Focus on the human behind the business for successful B2B
Are you tired of traditional marketing methods that treat potential clients as mere numbers? Our latest blog post, "The Power of Creating Human Connections: How B2B Marketing Agencies Drive Leads," offers a fresh perspective on lead generation strategies that are centred on establishing more meaningful connections with your target audience.?
Discover how to personalise your approach and create content that truly resonates with your audience, addressing their unique challenges and needs. It's time to move beyond treating clients as mere leads and start building genuine relationships.
Read the full blog post here
Adding new perspectives and beyond
We've been working hard with our pro bono client, Missing Perspectives, over the past few months to rebrand their amazing initiative. In May, we launched the Melons For Good Pro Bono campaign, which was developed to use our creative expertise to support social causes. Our goal was to provide social enterprise organisations with strategic insights, creative talents, and a generous donation of $30,000 in our creative services.
After running a brand workshop and full content audit, we’re prepping the final touches on the new brand for Missing Perspectives . We have designed an exciting new logo that conveys their mission, along with a stronger brand positioning to support it. We created new social templates to promote their outstanding journalism, a vibrant colour palette to attract attention and brand recognition in a highly competitive digital space, and a photoshoot that complements their updated brand.
Missing Perspectives is a global newsroom dedicated to amplifying unheard voices of marginalised women.?
Check out their current news at instagram.com/missingperspectives, We will be sharing more updates in our upcoming newsletters.?
Client Updates and Success Stories
Instructure came to us with the need to update and localise their current demo videos to create a strong desire for their products and influence technology decision-makers in their buying decisions. Instructure needed up-to-date, polished videos that reflect their product's value and address the pain points of their APAC audience. They required a partner who could produce a series of cohesive demo videos to hero the Instructure Learning Platform.
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Here at BlueMelon , we are currently delivering the end-to-end production for Instructure’s demo videos, including script writing, VO recording, video editing and animation. The first few videos in the series are complete and are already producing excellent results for Instructure. From a targeted campaign to 2000 people, 100 people clicked through and 50 inbound leads were created. Great work team!
Spotlight on Melon life
At BlueMelon, we're not just passionate about delivering exceptional client work; we're also committed to maintaining a healthy work-life balance and nurturing the well-being of our team members.?
In our pursuit of a more balanced and fulfilling work life, a spontaneous and wonderful tradition has emerged within our team – Wednesday Pilates! ??♀???
Every Wednesday, without any grandiose planning, most of our team gathers to engage in Pilates sessions.? This not only keeps our bodies active but also refreshes our minds, providing us with a much-needed break from our demanding work.
This weekly routine has become more than just a physical activity; it's a symbol of our commitment to holistic well-being and our dedication to fostering a vibrant, engaged, and motivated team.?
At BlueMelon, we understand that a balanced and happy team is the key to delivering outstanding results for our clients. By investing in the physical and mental health of our team members, we're better equipped to tackle challenges, provide creative solutions, and maintain the high standards our clients expect.
Are you prepared to expand your B2B company's reach? BlueMelon's team is ready to help you on this journey. We're providing a select number of free strategy sessions to discuss how our knowledge and experience can complement your business objectives.
That's all for now! We'll be in touch again in two weeks.
Best regards,
Juan, Jacs, and the BlueMelon team