Happy Staff, Happy Customers
Selling In The Motor Trade

Happy Staff, Happy Customers

We continue with the second instalment of our interview with Sean Kelly – Managing Director, Vines Group.

For Sean staff satisfaction is key, and with an attrition rate of less than 20% this year across the group (including technicians), he knows what he’s talking about. Luckily for us, he is happy to share the group ethos that keeps their team and consequently customers happy.?

Agency is coming to the Vines Group next year with Mini in quarter 4 and then BMW will be a year plus after that, so we get Sean’s take on agency and the future it holds.

So many positives to take from our discussion, from succession planning, to management style and attitude.

Here are the highlights:

{06:10} Attrition Rates

{09:12} Staff Benefits

{14:38} Management Style

{20:27} Succession Planning

{26:32} Agency

{37:30} Known for


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