Happy New Year! – Resolutions for 2021

For me, January is always a time for resolutions and planning. This year, it’s a serious consideration thanks to the realities of Covid-19. I could resolve to lose some weight, but what I really need to do is take action and position my business to leverage the “K-recovery” expected in 2021. So now my New Year’s resolutions go beyond weight loss.

#1 Be Innovative: Recognizing that 2021 will be different, I’m reviewing the big picture and how Abinsi’s 5-Year business plan needs to be adapted. I do this every year, but this year it’s especially important. An economic K-Recovery will change the buying habits of companies in our target markets. At the same time, we have to be innovative as we rollout our new products and services.

#2 Be Seen: This will be critical as working remotely and interacting online is the new norm. Communications and buying patterns will change as Zoom meetings and online purchases increase. Investments in branding and promotion will be critical to avoid being overshadowed by competitors in the K-Recovery.

As advisors, Abinsi helps business leaders to position and grow their business – we help managers improve the productivity of their operations. We leverage our Eight Business Competencies model to assess and address the barriers and opportunities faced by many businesses. Our approach starts with a guided self-assessment of the “big picture”. (Now would be a good time to this).

Let us help you prepare for the New Year, schedule a guided self-assessment today!

Patrick Binns, BSc. (EE), MBA, P. Eng., PMP, CMC

www.abinsi.ca