Happy New Year… to me?

So what better way to celebrate the New Year than sending out a newsletter to everyone I know on Linkedin???

For the first time I have gathered this awesome mashup looking backwards, a bit forward and a sprinkle of the here and now.?

Campaign tracking?

The current themes in digital analytics taking up my time are improving the quality of campaign tracking and attribution and in extension of that getting the data activated back into the system.

There is a lot of marketing budget getting lost right there - and so many places to get lost.

There is also a massive assuption across most organisations that that their tracking is okay, but the issue is that it often isn't.

There are to many other things is distracting the analyst from where the money is. Even if most organization actually have implemented digital and marketing analytics platforms because they want to monitor and improve their marketing to begin with.

The challenge is that I find that the importance and priority of the area is not reflected in the quality of the data.

And that costs.

Sure some companies goes the extra mile and that helps a bit, but most are not even close to they quality they think they have.

With Crome now removing 3rd party cookies, this is not getting better.

Especially because we have seen a difference in the impact between good and bad tracking is up to 40% return on the marketing budget.

So it's a lot.

And it's really simple to understand the problem..

If you had the same quality of data in your GPS as in your campaign tracking setup, you would most likely never be able to get home.

Good news are, it doesn't have to be like this.

Other updates?

I have also started teaching my third class on "Commercial Analytics Thinking" at IHM Business School in Malm?.

And on that note yesterday IIH Nordic for the 8th time in a row got selected as the best Digital Agency for Data and Analytics in Denmark by more than 1.000 Seniors and CMO from the large brands in Denmark.

As you might imagine it's honestly nerve wracking every year now, but such a huge kick when we receive the recognition again and again ??

So what else is happening?

?? Podcast

I had the pleasure of guesting an episode of Enrico Pavan’s “Data never lies”,?

You can also now find an overview of all the podcasts where I appear right here, it has turned out to quite a few and we are compiling the list as we write. .?

?? Content

I posted on how I see that? “Data is the new Ice Cream” which is my small revolution against calling “data the new oil”??

And also moved some more of my linkedin content to Medium.?

Data driven is Still Sexy

Lets be Evil

Analytics, The Cost of Inaction

The Empathetic Analyst

Moving forward I will be posting more both on Medium and the IIH Nordic blog, so stay tuned to keep updated.

??

?? Keynotes and events

I recently spoke at:??

• Measurecamp Vienna
• Brand Analytics Masterminds
• KEA Copenhagen
• Confederation of Danish Industries Aalborg
• Confederation of Danish Industries Aarhus
• The Communication & Languages Day Copenhagen and ?rhus
• Allweb Tirana

??? Upcoming Events in 2024?

Thought you would never ask. ??

you can meet me at:

January

Measurecamp Malmoe

The Brand Leadership Martech Jam session

Superweek.hu

February

Marketingfestival.CZ

Google Analytics Network Group

March

Measurecamp Bologna

If you want me to speak at your event?

There is now a website for that?

Steen.FYI

?? I will also be starting my "World Tour" of my Masterclass on “GA4 Campaign Tracking and Attribution” in Bologna on March 8.

If you want the circus to come to your town as well, reach out here and let’s talk - just Get in touch

?? Video

I keynoted “the K&S day” in Denmark with a session on how “your digital future is already here” where I explored the impact of AI among communication professionals.?

It will be available in bite sized chunks on Youtube later this month in a lovely subtitled version if you are curious.?

We are also trying to compile other videos, webinars and whatever we can find there, so expect that section to grow.??

Feedback?

So that was it…

Would also really like to know what you think of this format… Entertaining, pure waste of time… or something in between????

You can let me know here

Have an awesome New Year and REALLY hope to see you soon.?

Best

Steen & Team

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?? Collaborate with Steen??

Are you interested in workshops or collaborations with Steen? Reach out for insightful sessions and hands-on workshops to supercharge your digital analytics strategies! You can catch him here or reach out directly to [email protected].

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?? Expert Data Consultancy:

Looking for top-tier data consultancy services? Connect with Steen's team at IIH Nordic to elevate your data-driven strategies. From analytics to impactful solutions, they've got you covered!

?? Visit IIH Nordic to explore how IIH Nordic can drive your business towards data-powered success or reach out directly to Steen at [email protected] to move forward.?

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?? Steen who again? ??

Hey data enthusiasts! Meet Steen Rasmussen, Director of Data Innovation at IIH Nordic, Teacher in Digital Analytics and International Keynote Speaker on all things data.

Steen's passion for digital analytics has shaped a remarkable journey spanning over two decades. His expertise isn't just about numbers—it's about transforming data into real business impact.