Happy New Year! It's SKO Season!

Happy New Year! We're halfway through January, and I'm sure many of you are preparing for SKOs. If you need guidance on how marketing can work with and support sales throughout the funnel, check out chapters 2, 3, and 7 from our new book, Full Funnel Marketing (released in December last year.)

Also, check out the other insights below!

Best,

Maria Geokezas, COO

How to Set Goals that Balance Your Personal Life with Your Career Development

This article flips the script on goal setting, suggesting we put personal goals ahead of career goals to find a better work-life balance. It dives into why Americans struggle with balance, from perfectionism to technology, and shares simple, actionable steps to help you prioritize what really matters. If you’re ready to rethink how you set goals and want to feel more fulfilled in both life and work, please read on.

Applying Marketing Orchestration Across Go-to-Market (GTM) Strategies

The marketing orchestration approach ensures seamless alignment across teams, tools, and channels to create unified customer experiences, making it a critical component of an effective go-to-market (GTM) strategy. This blog explores how to apply marketing orchestration by addressing common gaps such as siloed teams, inconsistent messaging, and underutilized tools. It highlights key requirements like cross-functional collaboration, integrated technology, and a customer-centric approach, offering actionable tactics like journey mapping, multichannel campaigns, and real-time analytics. By embracing marketing orchestration, organizations can enhance campaign performance, improve alignment, and achieve sustained GTM success.

What B2B Folks Are Talking About...

Sales Support for Marketing Synergy

Ignite your business growth with our sales enablement guide. Say goodbye to sales complexity and hello to enhanced marketing synergy. Experience smoother operations and a more connected team for powerful outcomes.

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